Shawna McAlearney

Further the goals of the PDF/A CC by writing and editing materials, organizing events and using social media.

Manage media projects from beginning to end. Cultivate speakers and roundtable participants and moderate sessions. Write and edit copy for websites, articles, blogs, white papers and more from concept to final product. Ghostwrite articles and reviews. Work with clients to provide high quality materials for online and print needs.

Wrote or assigned and edited news articles, features, blogs, video scripts and more. Managed projects, including in-depth how-to guides, sponsored and unsponsored special reports, and research and how-to content areas.

Wrote, assigned, edited and managed newsletter and Web content. Optimized site and newsletters to increase readership and site stickiness. Created special packages from new and existing content to increase sponsorship and editorial opportunities. Edited articles and contributed to the print magazine.

Served as primary editor of industry-leading electronic information security newsletters. Assigned stories to staff and freelancers. Wrote and edited news stories and features on daily, weekly and monthly deadlines for use online, and in the newsletters and magazine. Negotiated contracts for non-staff content and external hosting opportunities. Created reports and made recommendations on improving quality and presentation of content. Managed freelance budget.

Managed the Web team for Information Security. Oversaw and produced daily, weekly and monthly Web content, including special online features.