Sheryta Arsallia

Led the business to be the leading company in its market, by: • Led and monitor employees to business operation. • Led content marketing, influencer marketing, and digital marketing strategies. • Maintained relationship with customers and business partners. Result: nearly 500 customers and increased revenue by 400% in 2 years.

Conducted market research as an input to solve sales problems. • Findings: competition, market share, consumer awareness, perception, attitude, behaviour, journey, purchase intention, and factors influence purchase. • Methodology: qualitative and quantitative research Result: recommendations on segmenting, targeting, and positioning (includes branding) as well as marketing mix improvements.

Assisted projects are on property industry (e.g. hotel, retail, real estate, office), with the tasks to: • Conduct survey and observation. • Conduct market analysis based on consumer profiling & competitor analysis. • Provide input for product development and pricing decision.

Most projects include: • Demographic analysis, supply-demand analysis, and forecasting analysis. • Qualitative and quantitative analysis. • Scientific research writing for proceedings and journals.

Lead Bike Sharing Bandung Master Plan, which includes: • Responsible for the whole project with the assistance of two junior planners. • Technical planning (e.g. stops location, no. of bikes, etc.) based on supply-demand analysis, forecasting analysis, and spatial analysis. • Marketing communication planning. • Operational, financial and ownership planning. Software used: ArcGIS.

Assist the works on: • New route mapping. • Survey and assessment of BRT Jakarta performance.

Lead BSD City internal transportation systems planning, which includes: • Responsible for planning and monitoring transportation-related matters. • Work closely with other departments and external stakeholders. • New product development based on supply-demand analysis, forecasting analysis, and spatial analysis. Software used: AutoCAD, CorelDRAW, Microsoft Office.

Lead the research on Bandung Urban Mobility through the initiation of Expert Opinion Polling (EOP). Outcome of this research is later being the hypothesis to address transportation issues in Bandung.

Specialising in Strategic Business and Marketing. Thesis keywords: marketing strategy, branding, market research. Summa Cum Laude. Best achiever for Applied Market Research. Best achiever for Branding and Marketing Communications.

Concentrating in transportation planning and mobility behaviour. Thesis: Study of Mobility Impact Through Cable Car Implementation in Bandung, Indonesia. Keywords: user behavior, influencing factors, quantitative analysis.

Modules taken: Land-Use and Transport, Analysis Methods, Transport and the Environment, System Assessment Methods, MATLAB Tutorial.

Specialising in City and Regional Infrastructure System, thesis tittle: Study of Parking Space Demand in Bandung Institute of Technology Area. Keywords: user preference, financial feasibility, supply-demand.