Shonali Shetty

My role at webershandwick involved the conceptualisation and development of creative brand platforms for existing clients such as Zippo, Nespresso, Mastercard and new business development such as British Horse Racing, Samsung Galaxy Global, Johnson & Johnson etc

My role at BBH involved developing brand strategy for new business pitches as well as existing clients. Supervising nationwide advertising research for Lynx, Asia Pacific and developing a brand positioning for L&T general insurance brand.

At couchsurfing I was responsible to managing a team of brand consultants to where working for the brand remotely from their respective countries. My job involved revamping the brand identity with a new set of values, logo creation and website.

My job as a senior strategist on the national Vodafone India account involved developing a communication brief with a single minded proposition for above the line product and brand campaigns. I was part of the team that launched Vodafone in India with a 50 million USD 360 degree brand campaign.

Design Research and Innovation

Brand strategy, Campaign Development, Advertising, Marketing

Product Management, Business Plan Development, Pricing strategy, Marketing strategy, Product Placements, Advertising Communication, Creative Thinking, Consumer Psychology