Shweta Gogia
Bis 2020, Copywriting, Miami Ad School
Berlin, Deutschland
Über mich
Lots of problems can be solved with words and clever advertising. Maybe not world hunger or my inability to open olive jars. But other problems like low sales and getting the word out about your brand. I like making boring things fun, which coincidentally is a great way to lower CPAs and improve CTRs. Need quirky concepts? That's me. Hard hitting headlines? Also me. Someone to teach you how to fold a fitted sheet? Definitely not me. Lately TikTok has been my jam. Hit me up if you want to learn about how to formulate storylines for this platform. I've got graphs and everything. And now here’s some stuff for those of you using an SEO search: Conceptual Creative Copywriter Advertising Digital 360 Print OOH Radio TVCs Paid Social Strategy Voice Tone Scripts Branding Positioning Taglines Integrated Content Writing Social Media Localisation TikTok Influencer Branding Instagram Online Videos Wordplay
Werdegang
Berufserfahrung von Shweta Gogia
Advertising can be so much better when it’s powered by the right tech. At Smartly, I worked on developing strategic social-first concepts that leveraged our in-house creative automation tools to create effective advertising. There’s been some wild ideas. Like inventing koala condoms to help fight chlamydia. And some bold ones. Like self-aware ads in the London Underground that admit that anti-blemish products aren’t as effective as Photoshop.
1 Jahr, Apr. 2020 - März 2021
Creative Copywriter
Freelance Company
I focused my efforts on working with various small businesses and non-profits to help them develop cohesive brand voices and create effective social media content. And while it was an extremely rewarding experience, those rewards weren’t particularly great for my bank account. Despite no longer being able to do this full-time, I’m more than happy to do pro bono work for non-profits championing social causes.
9 Monate, Juli 2017 - März 2018
Copywriter
The entertainer
Ideation and copy for 2018 launch campaign including videos CRM, paid media and events across multiple markets Concepting for social media and CRM campaigns Scripts for marketing videos and app tutorials In-app content
7 Monate, Jan. 2017 - Juli 2017
Copywriter
GTB
Strategic creative for social and digital campaigns Ideation and copy for videos, banners, canvas and social Content for TVCs, websites, CRM and carousels
2 Jahre und 7 Monate, Juni 2014 - Dez. 2016
Copywriter
Formul8
ATL and BTL for luxury, hospitality, automobile and banking Conceptual print and digital collaterals Long copy and brochures of up to 80 pages
Copywriter
TBWA Chiat Day
Ideation for global McDonald’s campaigns Concepting and activation for Nissan Social posts for Brooklyn Film Festival
Creative
Facebook
Ideation for augmented reality campaigns and short films Clients included Fanta and City of Berlin
Ideation for TVCs, social and print for Volkswagen
Ausbildung von Shweta Gogia
2 Jahre und 5 Monate, Apr. 2018 - Aug. 2020
Marketing and Innovation
Steinbeis-Hochschule
2 Jahre, Apr. 2018 - März 2020
Copywriting
Miami Ad School
Sprachen
Englisch
Muttersprache
Deutsch
Gut