Shweta Gogia

Advertising can be so much better when it’s powered by the right tech. At Smartly, I worked on developing strategic social-first concepts that leveraged our in-house creative automation tools to create effective advertising. There’s been some wild ideas. Like inventing koala condoms to help fight chlamydia. And some bold ones. Like self-aware ads in the London Underground that admit that anti-blemish products aren’t as effective as Photoshop.

I focused my efforts on working with various small businesses and non-profits to help them develop cohesive brand voices and create effective social media content. And while it was an extremely rewarding experience, those rewards weren’t particularly great for my bank account. Despite no longer being able to do this full-time, I’m more than happy to do pro bono work for non-profits championing social causes.

Ideation and copy for 2018 launch campaign including videos CRM, paid media and events across multiple markets Concepting for social media and CRM campaigns Scripts for marketing videos and app tutorials In-app content

Strategic creative for social and digital campaigns Ideation and copy for videos, banners, canvas and social Content for TVCs, websites, CRM and carousels

ATL and BTL for luxury, hospitality, automobile and banking Conceptual print and digital collaterals Long copy and brochures of up to 80 pages

Ideation for global McDonald’s campaigns Concepting and activation for Nissan Social posts for Brooklyn Film Festival

Ideation for augmented reality campaigns and short films Clients included Fanta and City of Berlin

Ideation for TVCs, social and print for Volkswagen