Sidharth Premanand

· Served as Productdesigner across client engagements including Ather Energy, MediBuddy, Mahindra Yabx, and Wisedrive — spanning EV, health-tech, automotive, and SaaS · Owned end-to-end design process: discovery research → wireframing → prototyping → usability testing → developer handoff across all projects

· Redesigned test ride booking UX, introducing Home Test Ride (HTR) option — TRB-to-TRD conversion improved from 3% to 8% · Redesigned phone number-based login flow · Revamped Ather Shop mobile UX (85.9% of traffic was mobile) — product page-to-checkout conversion improved from 2.40% to 6.18%; store conversion rate increased from 0.28% to 0.39% · Contributed to the Ather app revamp and design system — Won India's Best Design Awards · Directed product studio shoots for Ather Shop, managing pre-production

· Led end-to-end UX design for the Meds Refill feature — from foundational user research and persona development through to high-fidelity Figma prototypes · Designed Meds Order Tracking UI to give patients real-time visibility into prescription delivery status · Ideated and mapped the Diagnostic Centres flow for the Labs pod, improving the end-to-end lab booking experience · Conducted user interviews and foundational research to identify friction points in the prescription and diagnostics journeys

GPA: 8.1/10