Sidimar Gobbo

• Collaborate with Carnival stakeholders to identify user needs, pain points, and opportunities for app enhancements. • Design intuitive workflows and interactive prototypes to improve usability and onboard experiences for guests and staff. • Develop and refine design components to ensure consistency and scalability across multiple apps. • Present findings and design solutions to stakeholders, showcasing the impact of user-focused improvements.

• I am designing an internal system for Safra Bank's management officers to streamline client credit card management. • Collaborated with stakeholders to define requirements and user needs, ensuring the system aligns with the bank's operational goals. • Developed intuitive wireframes and interactive prototypes to enhance user experience, focusing on ease of navigation and task efficiency.

• I worked for FedEx in partnership with Thomson Reuters. My role involved helping to reduce their work time by improving their desktop system, which included converting it to a web-based system. Additionally, I transformed the package check-in process from a fixed system to a mobile Android application.

• I redesigned a legacy system for a modern user experience. • Developed and managed a design library based on Thomson Reuters' guidelines, ensuring consistency and using animated prototypes for interaction refinement. • Led UX/UI workshops and created personas and journey maps to uncover enterprise solutions. • Transformed business goals into actionable UX deliverables for leadership.

• Conducted extensive research and designed a user-friendly hospital/medical system. • Worked closely with business and analyst teams to identify optimal solutions and core functionalities. • Created new components and templates in the Tasy/Philips design system. • Documented these new templates/components using the Jekyll app, ensuring clear and accessible documentation. • Developed and updated system components and associated documentation for global access by tech and business teams.

• Played a pivotal role in the digital transformation of the bank. • Responsible for creating both lo-fi and hi-fi designs and prototypes. • Conducted thorough research, design, and usability tests for Internet banking applications across mobile (iOS and Android) and desktop platforms. • Contributed to the development of the design system through mentorship and active participation.

• Successfully organized and led UX discovery workshops to identify business segments' needs and opportunities. • Employed persona-building, journey mapping, and design exercises to drive user-centered solutions. • Crafted user-research plans and rapid prototypes for testing and validation. • Effectively translated evolving business goals into actionable UX deliverables for leadership teams.

• Designed and conceptualized desktop and mobile-responsive solutions for the education market. • Applied design thinking methodologies to better align user needs with business objectives. • Since 2015, I have been responsible for creating and maintaining company websites using Drupal, including e-commerce solutions. • Developed and managed WordPress websites hosted on AWS, handling all aspects of maintenance and management.

User interview, Prototype, Lo/Hi Design