Sila Tülay Zeytin

Led industrial design development for Porsche eBike Performance components, from early concepts to prototyping and refinement. - Drove concept development, product architecture and design iterations. - Created CAD models and physical prototypes to validate solutions. - Collaborated with engineering, product management and suppliers to balance design intent, technical feasibility and manufacturing needs. - Guided cross-functional design decisions, contributing to user-centered product innovation.

Worked across Industrial Design, UX, Service Design and Design Strategy, connecting multidisciplinary perspectives to develop user-centered products and experiences. - Collaborated with cross-functional design teams to identify opportunities and shape solutions. - Contributed to research, concept development and strategic design discussions. - Bridged creative disciplines and business objectives to support innovative, meaningful product and service experiences.

Led industrial design for five home appliance product categories at Vestel, shaping product identity, usability and design consistency. - Developed concepts and refined product form, details and user interactions. - Coordinated design directions across product lines, aligning user needs, brand identity and technical requirements. - Collaborated with engineering and cross-functional teams to bring consumer-focused products toward production.