Sıla Ada

My main responsibility is to lead empirical research projects by conducting literature reviews as well as collecting and analyzing data by applying data-driven statistical methods. I also give lectures in data analysis for business students and supervise bachelor as well as master theses. Lectures taught: Theoretical Minimum of Quantitative Marketing (Summer & Winter 2016), Marketing Research (Winter 2016, Summer & Winter 2017, Summer & Winter 2018), Digital Marketing (Summer 2018)

Lectures taught: Introduction to Probability (Winter 2012, Summer & Winter 2013, Winter 2014), Object Oriented Programming (Winter 2013, Summer & Winter 2014), Manufacturing Techniques (Winter 2014), Design of Experiments (Summer 2013, Summer school 2013, Summer 2014, Summer school 2014), Introduction to Programming - C Language (Winter 2012, Summer school 2013), Facilities Design and Planning (Winter 2012, Summer school 2012), Statistics for Engineers (Summer 2012, Summer school 2012)

Provide data management, pattern/trend exploration and explanation, ad copy/creative testing and analysis, landing page analysis, and forecasting. Manage the day-to-day core insights and trends of company's digital marketing programs to help guide the optimization efforts over web analytics tools (i.e., Google Analytics).

Thesis title: Quality Issues in Online Display Advertising, supervised by Professor Nadia Abou Nabout

Performed two and a half years of studies in pursuit of PhD before exiting program

Thesis title: Quantifying the Risk of Portfolios Containing Stocks and Commodities, supervised by Associate Professor Wolfgang Hörmann

Applied Mathematics