Silmara Pereira

Bis 2004, Marketing Specialist, IBM Brasil
São Paulo, Brasilien

Fähigkeiten und Kenntnisse

marketing
communication
market research
planing
market measurement.

Werdegang

Berufserfahrung von Silmara Pereira

  • Bis heute 15 Jahre und 3 Monate, seit Mai 2010

    Competitive Intelligence

    GRSA - Compass Group

    Market analysis to identify business trends; Market research coordination (quantitative e qualitative); Primary and secondary information research; Customer analysis for business managers; Budget department plan.

  • 8 Monate, Okt. 2009 - Mai 2010

    Marketing Coordinator

    Infosphera

    Communications material development (folders, collateral materials, etc.); Events organization; Marketing intelligence reports (competitors, websites, price, etc.); Press agency administration (releases, interviews, etc.); International partnership support; Budget control.

  • 10 Monate, Dez. 2008 - Sep. 2009

    Channels & Alliances Marketing Coordinator

    IBM Brazil

    Marketing plan for Alliances and Business Partners to identify demand opportunities; International education/training sessions and local events organization; Communication materials development; Co-funded marketing budget management for Business Partners.

  • 1 Jahr und 6 Monate, Apr. 2007 - Sep. 2008

    Product

    Orizon do Brasil (Cielo Group)

    Pilot project implementation, control and analysis results; Market research coordination (qualitative and quantitative), briefing elaboration, suppliers selection and recommendation; Budget control, purchase request and supplier payments; ISO 27799 (Health Information Security) translation; Marketing intelligence (products, new technology, threatens, opportunities, etc.).

  • 2 Jahre und 4 Monate, Jan. 2005 - Apr. 2007

    Marketing Coordinator

    Gercomp Sistema de Informações

    Analysis and recommendation report after placing quantitative and qualitative researches; Results and recommendation presentation for clients; Communication material development (logotype, folder etc.); Events organization; Prospecting and full support for local and international clients.

  • 9 Monate, Apr. 2004 - Dez. 2004

    Marketing Specialist

    IBM Brasil

    Events coordination (Road Shows); Demonstration area organization for IBM business partners; Organization agency and suppliers management; Results report and presentation for internal clients.

  • 4 Jahre, Jan. 2000 - Dez. 2003

    Consultant

    Marketing Consultant

    Product launch, marketing plan and budget management; Market analysis for new products; Communication material development (advertising, folders, collateral material); Events organization (ABAD, CIOSP, HOSPITALAR); Trade activities elaboration; Analysis and recommendation after placing quantitative and qualitative researches.

  • 1 Jahr und 4 Monate, Sep. 1998 - Dez. 1999

    Product Analyst

    Lorenzetti

    Marketing intelligence analysis (consumer, suppliers, replace product, competitors evaluation); Market research (qualitative and quantitative) coordination and results analysis.

  • 1 Jahr und 8 Monate, Jan. 1997 - Aug. 1998

    Marketing Assistant

    Diageo

    Market research coordination (quantitative and qualitative); Full responsible for budget and payments; Responsible to manage local suppliers (marketing & press agencies); Events organization; Suppliers development.

  • 5 Jahre und 5 Monate, Aug. 1990 - Dez. 1995

    Market Research Coordinator

    Procter & Gamble do Brasil

    Qualitative and quantitative project coordination; Responsible for briefings, results report and recommendation; Budget and supplier responsible; Market share and distribution analysis (Nielsen Panel and IndicatorGFK).

  • 2 Jahre und 8 Monate, Dez. 1986 - Juli 1989

    Marketing Assistant

    Merrell Lepetit Farmaceutica Ltda.

    Sales events organization; Communication weekly news (sales and marketing) elaboration; Sales force incentive program control and follow up; Supplier’s development.

Ausbildung von Silmara Pereira

  • 2 Jahre, Aug. 1997 - Juli 1999

    Marketing

    Escola Superior de Propaganda e Marketing - SP

    Marketing, product, research, planning, merchandising, trade marketing.

  • 4 Jahre und 10 Monate, März 1984 - Dez. 1988

    Translator

    PUC - SP

    English and Portuguese grammar, translation technics.

Sprachen

  • Portugiesisch

    Fließend

  • Englisch

    Fließend

  • Spanisch

    Gut

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