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Silvia Cristina Salinas Castillo

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Angestellt, Service Product Manager, Nordex Energy SE & Co. KG
Abschluss: MBA, Universidad Católica de Honduras
Hamburgo, Deutschland

Fähigkeiten und Kenntnisse

SAP
Microsoft Office 365
Englische Sprache
Spanische Sprache
Deutschkenntnisse
Marketing & Sales
Budget Management
Customer Service
B2B
B2C
Social Media Marketing
Online Marketing
B2B Marketing
B2C Marketing
Strategy
Customer Relationship Management
Marketing strategy
Commercial Real Estate
Commercial Management
Negotiation
Event Management
Advertising
Product Development
Brand strategy
Negotiation skills

Werdegang

Berufserfahrung von Silvia Cristina Salinas Castillo

  • Bis heute 10 Monate, seit Sep. 2024

    Service Product Manager

    Nordex Energy SE & Co. KG

    Work cross-functionally and globally within the Nordex Group, at the interface between markets, the various Service departments and Headquarter functions with direct impact on the business success.

  • 6 Monate, Juni 2023 - Nov. 2023

    Head of Brand and Communication

    Argos Honduras

    Direct the development of marketing and advertising for the industrial and retail cement division (B2B and B2C) aligned with corporate objectives to achieve brand growth and maintain the leadership position in the national cement market, through design, implementation and execution of strategic plans at the national level.

  • 4 Monate, Feb. 2023 - Mai 2023

    Business Manager

    Argos Guatemala

    Lead Guatemala, the group´s newest operation, and achieving month sales record of 7,200 tons of cement nationwide by implementing commercial B2B and logistics strategies aimed at fostering business development and effectively addressing customers’ requirements.

  • 1 Jahr und 10 Monate, Apr. 2021 - Jan. 2023

    Head of Industrial Marketing

    Argos Honduras

    Key contributor to the sales plan development by defining and executing marketing strategies to deliver the value proposition to the industrial cement business. Also, design and implement tailored value propositions for target segments, boost brand awareness with digital marketing initiatives, planning and executing corporate events and industry fairs to strengthen brand positioning, encourage customer relationship and cultivate new business opportunities. Planning and development of new cement products.

  • 4 Jahre und 1 Monat, Apr. 2017 - Apr. 2021

    Marketing Manager

    Excel Automotriz

    Design and implement the annual marketing strategy for BMW, Honda, Hyundai, Mitsubishi, and Fuso brands. Lead B2C after-sales commercial management strategy to ensure adherence to monthly KPIs set forth by the concessionaire's workshop for vehicle maintenance, striving for a minimum of 95% compliance. Direct and oversee Telemarketing team, Sales team and Database Analyst to ensure customer retention.

  • 5 Jahre, Mai 2010 - Apr. 2015

    Leasing Coordinator

    Spectrum

    Lead commercial management division of Cascadas Mall with the primary objective of ensuring consistent income generation by maintaining tenant occupancy levels at a minimum of 95%. Planning and execution of leasing strategy for the shopping mall, as well as the annual leasing budget. Monitor leasing budget compliance throughout contract renewals and new contracts. Identify and acquire new brands, prospecting national and internationally to proactively develop lease proposals and corporate negotiations.

  • 1 Jahr, Juni 2009 - Mai 2010

    Marketing and Sales Executive

    Expoferias

    I was in charge of marketing and drive B2B sales of innovative marketing tools for merchandising for events and fairs throughout prospecting new customers and maintenance of client´s portfolio.

  • 1 Jahr und 8 Monate, Nov. 2007 - Juni 2009

    Sales Executive

    Publibrokers

    In this startup company my main role was to drive sales of promotional products in order to increase the client’s portfolio.

Ausbildung von Silvia Cristina Salinas Castillo

  • 1 Jahr und 7 Monate, Juni 2016 - Dez. 2017

    Commercial Management and Marketing

    Instituto Técnico de Estudios Aplicados - Spain

  • 2 Jahre und 3 Monate, Jan. 2012 - März 2014

    Business Administration

    Universidad Católica de Honduras

  • 4 Jahre und 6 Monate, Jan. 2005 - Juni 2009

    Marketing

    Universidad Católica de Honduras

Sprachen

  • Spanisch

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Gut

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