Silvia Kaneku
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Silvia Kaneku
- Current 17 years and 6 months, since Jan 2009
Online Marketing Analyst
Telefonica
•Development and execution of the e-marketing and e-commerce plans. E-Brand Strategy. Positioning Telefonica as an Online Company. Implementation of the Web Channel: Web Arquitecture, functionalities and content. Also includes Web Analytics. Application of E-CRM in the E-Business Strategy. Launched of Online Services: Online Invoice
- 7 months, Mar 2008 - Sep 2008
Marketing Analyst
K & A Builders Inc. Division Nine
•Development and Execution of the Marketing Plan oriented to search alternative customer channels. •Profitability Analysis of Projects and Customers for an adequate segmentation. CRM focus. •Analyzed and optimized information flows on Online Application. Database management, data mining and CRM. •Elaboration of Online Marketing Plans: Proposal of the use of online tools.
- 2 years, Mar 2006 - Feb 2008
Financial Advisor / Analyst
Nextel del Perú. S.A
•Maintenance of high risk accounts, customer retention process and the prevention of the deterioration of accounts receivable. • Improvement of efficiency : Devolopment of strategy and tools •Maintaining the critical customer satisfaction ratio •Implementation of Nextel CRM web application
- 8 months, Feb 2005 - Sep 2005
Marketing Assistant
3M - Peru
•Development and Execution of the Marketing Plan oriented to search alternative customer channels. •Analyzed and optimized information flows on Online Application. Database management, data mining and CRM
- 5 months, Sep 2004 - Jan 2005
Credit Administration Assistant
BankBoston Sucursal Peru
• Analysis of the credit reports generation processes send to the financial regulating agencies. •Responsible for the implementation of the Credit Reports automation project, reducing lead time. Implementation on Web Applications.
Ausbildung von Silvia Kaneku
- Current 16 years and 4 months, since Mar 2010
E-Business
Universidad Ricardo Palma
E-Business and Online Marketing
- 6 months, May 2007 - Oct 2007
Business Administration
Universidad de Lima
- 5 years and 9 months, Mar 2001 - Nov 2006
Business Administration
Universidad de Lima
Marketing
Sprachen
English
C1 (Fließend)
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
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