Simon Wootton

Owner / manager of a brand management / marketing consultancy firm. Please feel free to see examples of my work at www.simon-wootton.com

My primary responsibilities at Drift were to develop and manage the global marketing strategies / creatives for the brand whilst simultaneously growing our distribution network.

• Collaborated directly with Reef USA to develop global brand plan, marketing objectives/strategies and tactics, providing clear marketing focus and direction for both brand and staff • Developed globally aligned marketing strategies for Reef EMEA, increasing brand/athlete/product awareness to help drive sales • Created FREE campaign, used by Reef globally for eighteen months to rejuvenate/reposition the brand

• Collaborated directly with QS International to ensure that the creative direction at QS Europe reflected the global brand image • Developed all creative content for QS Europe men’s business (photoshoots, lifestyle & action advertising, online content, multimedia projects, events & product merchandise, tradeshows, retail decoration, point of sale, etc.) to ensure consistent look and feel across all marketing channels

• Managed QS men’s media plan, action + lifestyle, including purchase of advertising space, co-ordinating marketing campaigns, as well as budget relevant to responsibilities • Managed photo shoots for all QS visual needs, providing content for graphic team and guiding them to produce artwork for advertisements (action + lifestyle), point of sale, events, retail, marketing tools for sales meetings, etc.

• Signed athletes for inclusion on QS surf/windsurf team, logistical assistance for travel & product needs and educating them on importance of preparation (diet, exercise, equipment and relations with media) • Motivated athletes to fulfill their respective objectives (competitive or otherwise), ensuring better brand exposure for QS through increased media presence • Organised promotional tours and press conferences with key international and European athletes

Diploma in Advertising Specialised in Copywriting