Simone Arduini

Led strategic marketing efforts for 15+ AAA and indie titles, collaborating with PlayStation, Xbox, Nintendo, and Steam to maximize reach and revenue. Drove a double-digit % increase in digital sales through data-driven analysis. Designed and optimized global GTM plans to drive engagement and conversion formajor game launches (e.g., Kingdom Come Deliverance 2, Dead Island 2, Payday 3,System Shock).

Responsible for the Performance Marketing Strategy on selected Top Tier Accounts. - Full relationship management of selected top publisher accounts of the online- and mobile industry - Quick and effective matching of traffic capabilities/requests with prioritized top campaigns - Conducting regular analysis/reporting,schedule strategic calls/meetings and outlining action points - Proactively increasing amount of campaigns and activity volume of the portfolio - Representing WeQ at various international events

Responsible for supporting the founding team in strategic and organizational issues. - Contact and acquire New Media Partners & Publishers. - Support the preparation of events for the sales team to attend to identify key attendees. - Conduct market research and competitor analysis within the Mobile and Media Industry. - Maintain Sales CRM with creation of reports and updates

Responsible for development of the Mobile Marketing Strategy including measurement plans and budget.

Seeking new partnership opportunities among third parties to enlarge Ubisoft products portfolio and increase Brand visibility through the whole market. Focus on: - Market and competitor analysis, in order to screen potential key account figures; - Mananging key accounts in order to establish long term commercial relations; - Establishing cross-industry commercial network also with partners outside gaming industry; - Negotiation - Creating and implementing Sales presentations among partn

Supporting the creation of the overall marketing strategy for the launch of the Assassin's Creed 3 Brand on the Italian market, including advertising and online campaign. - Assassin's Creed : More than 38 Million Copies sold worldwide; - Coordinating with both internal departments(Digital,PR,Trade...) and external agencies and production studios to ensure a perfect implementation of the marketing strategy. - Overall management of brand marketing assets like marketing plans trailers,key arts.

Sales Reporting Analyst in E-commerce Department. Responsible for: Sales Reporting, Ecommerce Market and Competitors Analysis, Lead Generation, Contract Management, Sales Presentations, General Administration.

Intern in PR and Marketing Department. Responsible for: Market Analysis, Lead Generation, Client Relationship, Online Campaign management, Public Presentations.

Intern in Sales Department. Responsible for: Market Research, Lead Generation, Customer Support, Translations, Sales Presentations.

International Business Management,International Marketing,Financial Markets,Business Law,ICT and Ecommerce

International Business Management,International Marketing,Financial Markets,Business Law,Microeconomics,Macroeconomics