Simone Kohler

University lecturer specializing in Crossmedia and Campaigning, with a focus on Performance Marketing and Social Media. Experienced in bridging theory and practical application, guiding students in developing impactful, data-driven strategies across digital platforms. Passionate about equipping future marketers with the tools to succeed in a fast-evolving media landscape.

Account Director and COO of a dynamic marketing and communications consultancy with 15 years of experience in driving growth, streamlining operations, and building high-impact client relationships. Passionate about innovation, team leadership, and delivering measurable results across diverse industries. Skilled in both traditional and digital marketing, with a focus on positioning brands for long-term success.

Account Director at a marketing and communications consultancy with a focus on marketing, brand management, and digital communications. Over 10 years of experience in strategic client management, brand development, and executing digital campaigns. Passionate about building strong brands and achieving measurable results, with a focus on cultivating lasting client relationships and successful communication strategies.

Senior Consultant at a full-service advertising agency, specializing in Account Management, Project Management, Campaign Management, Communication Strategy, and Brand Management. Experienced in leading cross-functional teams and delivering integrated campaigns that strengthen brand positioning and drive measurable results. Skilled in balancing strategic planning with hands-on execution to support client goals across diverse industries.

Online Kampagnen Management Strategie und Konzeption Brand Management Mediaplanung Account Management

Personal-/Budgetverantwortung Konzeption, strategische Umsetzung von zielgruppengerechten Marketingaktionen national, international Vermarktung von Messen, Medien Mitarbeit (strategisch, konzeptionell), Umsetzung der Geschäftsleitungsstrategien Entwicklung von Methoden zur Kundenbindung Konzeption, Produktion, Weiterentwicklung von Werbemitteln Durchführung von Markt- und Wettbewerbsanalysen Mitwirken bei Vor- /Nachbereitung von Messen, Events Zusammenarbeit mit externen Dienstleistern

Planung, Umsetzung, Erfolgskontrolle Messe- und Eventmarketing, Verlagsmarketing, Eventmanagement

Marketing, Sponsorship, Eventmarketing, Eventmanagment, Innovation and Creativity, Strategic Management, Business Strategy

Destination Management, Niche Tourism, Innovation Management, Marketing, Service Marketing

Marketing, Management, Tourismus Marketing, BWL, VWL