Dr. Simone Zaha

Selbstständig, Founder and Marketing Professional, ReWiRe Performance
Salzburg, Austria

Fähigkeiten und Kenntnisse

Multi Channel Marketing Specialist
Cross Cultural Experience
Leadership of multi-national Teams
Engagement and Passion
Doctorate in Marketing - Focus on Digital Communic

Werdegang

Berufserfahrung von Simone Zaha

  • Current 5 years and 5 months, since Jan 2021

    Founder and Marketing Professional

    ReWiRe Performance

    Working for more than 15 years in Marketing, I specialized in B2B2C and Digital Marketing with focus on Customer Experience Transformation. ReWiRe Performance stands for: REach / WIn / REtain customers. ReWiRe Performance consults companies how to deploy a Customer Experience Transformation program successfully, how to effectively use new methods and technologies in Marketing - and how to create valuable and relevant content in order to "shape" the customer journey.

  • 4 years and 2 months, Nov 2016 - Dec 2020

    Senior Director Marketing

    Carl Zeiss Industrial Metrology

  • 1 year and 7 months, May 2016 - Nov 2017

    Senior Director Customer Relationship Excellence (CRE)

    Carl Zeiss IMT GmbH

    CRE (Customer Relationship Excellence) involves Marketing, Sales and Service Excellence with the goal to drive and increse customer value and satisfaction. CRE is based on the enhanced application of CRM solutions, marketing automation as well as data and process Integration.

  • 2 years and 1 month, Apr 2014 - Apr 2016

    Senior Director Marketing

    Carl Zeiss Consumer Optics

  • 3 months, Feb 2014 - Apr 2014

    Senior Director Marketing

    Carl Zeiss Sports Optics GmbH

  • 5 years and 4 months, Aug 2008 - Nov 2013

    Head of Marketing International

    KTM Sportmotorcycle AG

    Marketing Strategy and Planning Brand Communication Product Management Marketing Mix (PR/Media, Events/Shows, Digital/Print Communications, CRM)

  • 4 years and 2 months, Aug 2008 - Sep 2012

    Managing Director

    KTM Events and Travel Services

  • 6 years and 1 month, Jul 2002 - Jul 2008

    Head of Market Research and Volume Planning

    KTM Sportmotorcycle AG

    Head of Market Research: Quantitative Research / Datamining Head of Volume Planning / Sales Admin. / Pricing: Motorcycles, ATV

  • 2001 - 2002

    Graduate Assistant

    Joh. Kepler Univ. Linz / Dptm. of Corporate Finance

  • 2001 - 2001

    Internship

    Bank Austria Creditanstalt / Branch Linz

  • 2000 - 2001

    Marketing Internship

    Scheuch (Environmental Technology)

Ausbildung von Simone Zaha

  • 2002 - 2009

    Doctorate

    Johannes Kepler University

    Marketing

  • 1998 - 2002

    Major: Corporate Finance / (International) Marketing

    Johannes Kepler University

    International Marketing / Languages: Spanish

  • ST: Marketing

    Boston University / MA

Sprachen

  • English

    C1 (Fließend)

  • Spanish

    B1-B2 (Gute Kenntnisse)

  • Italian

    B1-B2 (Gute Kenntnisse)

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

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