Dipl.-Ing. Simret Senait Woldu

Presenting new products, negotiating stock &turnover with a network of national and international merchants. Close Co-op with our partners by supporting and training sales teams in Germany, UK, Ireland and Scandinavia. Key Accounts in luxury goods and global brands. Customer Events Planning.

Responsible for establishing a sales branch and the Gmund Brand in the UK. Planning and implementation of marketing strategies, communicating,with the press, building partnerships with creative agencies as well as merchant partners. Key account Management. Market Manager for South Africa, Sweden, Finland, Norway, Denmark and the Baltics. Exhibition and Customer Events Planning.

Working closely with our network of merchants in 22 countries. Attended and worked in 8-10 international exhibitions each year (i.e. Drupa in Düsseldorf, Stationary Show in New York, Luxepack in Monaco, Intergraphic in Paris, Paperworld in Frankfurt, AIGA Design Conference Orlando, etc.) Consulting global brands in the luxury fashion and beauty industry.

For my final thesis: “Development of a modern, modular packaging concept for tool products on the basis of economic and ecologic criteria”, I returned to Festo, where I had previously done my first internship.

In my second internship during my studies I moved to Cologne to work for Sara Lee to gain more experience into developing packaging solutions for FMCG products with the focus on body care products. I quickly became the assistant to the R&D Packaging Director. Together we worked very closely with the marketing directors and concept development for several brands of Sara Lee. I also had regular briefings with international suppliers and creative agencies.

This was my first practical experience with packaging development. For Festo that meant developing packaging solutions for pneumatic products but also implementing marketing strategies and mailing activities for their body care products.

I started as the assistant of the editor-in-chief and later the assistant of the marketing director. My responsibilities included writing texts for the news reel and following up news stories.

Mathematisch- Naturwissenschaftliches Gymnasium