Sina Baghal

- Onboard new team members - Train offshore teams regarding creative management support - Drive product adoption and educate clients on Yahoo’s advertising solutions - Analyze campaigns to identify & pitch upsell opportunities - Communicate directly with clients to implement optimization recommendations - Lead EMEA wide project for operational excellence and implement a reports & insights initiative

Serve as primary contact for key accounts, agency clients and direct advertisers for display advertising campaigns across mobile, social, video and native platforms - Oversee display advertising campaign life-cycle including implementation and optimization of campaign strategy & performance - Consult on advertising guidelines and compliance with Yahoo advertising policies

Led the dynamic remarketing campaign implementation for multiple top tier accounts and verticals - Provided implementation support and best practices for Google’s dynamic retargeting solution to sales, internal teams and clients - Managed client relationships and served as point of contact for remarketing related advice, troubleshooting and training - Monitored campaigns by analyzing performance and making optimization recommendations - Developed customized remarketing strategies based on client needs

- Led the coordination of Detecon Inc.'s primary marketing communications activities including a visualization conference - Actively approached startups to pitch at conference - Identified and evaluated emerging technologies in the bay area - Assisted in the creation of RFPs - Performed client acquisition tasks

Performed quality management for Microsoft’s search services focusing on relevance, optimization & localization - Improved integrity of Microsoft online search services - Identified spam-methods in the German market - Created portal-content for Microsoft services - Tested & documented new web search features and services for the German market

Operations & Supply Chain Management (US GPA: 3.4)