Sinja Haag

> Managing complex stakeholder networks across industry, academia, and public institutions, ensuring alignment of strategic objectives and successful project delivery >Leading 3 cross-functional innovation projects from concept to pilot implementation, transforming scientific and technical expertise into scalable applications > Establishing strategic partnerships with national and international stakeholders, fostering collaboration, innovation, and long-term growth opportunities

> Led global relaunch of 3-chamber parenteral nutrition portfolio, driving +15% sales growth through integrated omni-channel marketing and global go-to-market execution > Directed ESPEN Congress global activation, generating 150+ qualified leads (+30% YoY) via KOL engagement, live demonstrations, and digital campaign extension > Founded Global Nutrition Award Challenge and led Asia-Pacific commercial alignment, enabling knowledge transfer, product rollouts, and identification of key market barriers

> Led global portfolio & market development across 30+ markets, driving commercialization of clinical and sports nutrition solutions across hospital and consumer channels > Owned a venture-development initiative to identify and validate new distribution channels beyond hospitals, building business cases for pharmacy, retail, and e-commerce expansion > Led cross-functional development & rollout of an integrated nutrition concept, including HCP-targeted materials, and securing 5 pilot pharmacies

-> Led healthcare market development and commercialization across 13 European markets, driving regional growth through hospital-focused go-to-market strategies > Developed pricing, tender, and portfolio strategies in collaboration with Sales, Marketing, and Controlling teams, balancing competitiveness and profitability across diverse healthcare markets > Led the German launch of a ready-to-use IV therapy, delivering 6% sales and profit growth through value-based positioning and stakeholder engagement

International Relations, Economic Development, Spanisch, International Business