Siros Ghaffari

Leading a high-performing, consultative ads and enterprise sales team, driving client success and growth. Responsibility for global revenue planning, multi-market strategy, key partnerships and C-level relationships across advertisers, agencies and partners. Driving AI-enabled workflows and thought leadership across AI, marketing and media. Chief industry advocate (OWM) and co-leading EMEA research strategy; previously led brand (DACH) and video (Central Europe) strategy at Meta.

Led the vertical with full ownership of performance and growth. Built and scaled a high-performing team, driving business development and commercial programs across brand and performance. Expanded local clients into regional and global partnerships and managed senior relationships, advising on media automation and transformation. Represented Meta at industry events and conferences. Industry advocate towards Germany's Advertisers Association (OWM); led brand (DACH) and video (Central Europe) strategy.

Owned and grew a portfolio of key clients, driving revenue growth and long-term partnerships. Developed and executed account plans to increase investment and deliver on business objectives. Built strong senior stakeholder relationships, supporting marketing and investment decisions. Identified growth opportunities and advised on measurement, creative and campaign effectiveness to improve ROI. Partnered cross-functionally to deliver integrated, data-driven marketing solutions aligned with client goals.

Managed and optimized digital marketing campaigns for high-value clients, improving performance across Meta platforms. Translated business objectives into effective campaign setups, audience strategies and bidding approaches using platform data. Led measurement implementation incl. tracking, attribution and testing to improve performance. Analyzed campaign data to identify optimization levers and drive efficiency. Provided guidance on media and creative execution. Acted as product expert to scale solutions

Owned P&L, driving growth across full-funnel measurement and cross-media solutions. Advised on marketing effectiveness, incl. brand and sales lift measurement to improve ROI and media performance. Steered creative excellence via video pre-testing. Led commercialization of data-driven products, linking digital campaign data with offline consumer and shopper behavior. Streamlined processes and cross-functional sales strategies. Won high-value pitches, earning the Nielsen sales award.

Selected for an international strategy assignment, supporting multi-country initiatives across European markets and contributing to cross-market alignment. Contributed to go-to-market planning for media analytics solutions, enabling scalable rollouts across EU markets. Coordinated cross-functional stakeholders to align on measurement approaches and implementation. Supported standardization and rollout of analytics solutions across regional markets.

Delivered data-driven shopper, consumer & retailer insights to support marketing and commercial decisions. Managed a key multinational client, supporting multiple brands with tailored analytics and insights. Integrated & analyzed data from multiple sources, including panels, online and external datasets. Applied shopper and category insights to identify growth opportunities across the path to purchase. Translated complex data into clear recommendations to drive marketing effectiveness and sales performance.

Supported client projects in marketing and sales strategy in collaboration with leading consulting firms. Owned selected project modules within larger engagements. Analyzed first- and third-party data to derive actionable insights and inform business decisions. Contributed to growth strategy development and conducted research to support strategic planning. Supported digital transformation and process improvements. Delivered competitive intelligence and market analysis to identify opportunities.

Schwerpunkt: Marketing