Soner Gönültaş

Coordination, relationship management and realisation of sales to national and international key accounts, fleet customers, leasing companies and other special customers Preparation and participation in tenders, contract management. Coordination of dealers (esp. dealer fleet force) for following-up of regional fleets and potential customers New customer acquisition / maintenance of customer database / customer segmentation / implementation of CRM activities

Regular dealer visits to ensure them to fulfill their targets (retail, CRM, CSI etc) Auditing and enhancing dealer performance Determanition of LCV related dealer standards Modification and tracking of dealer/sales performance bonus Preparation of dealer score card as a management tool for dealers’ sales managers Design and implementation of campaign and marketing strategies to increase market share Investigation of the competitors’ market analysis Taking role in the recruitment process (dealer)

Created and implemented pricing and sales strategies to achieve target profit margin and market share Planned yearly and monthly sales volumes, total revenues, profitability, production and stock figures Planned the launch of vehicles/models in the Turkish market by positioning the vehicle with successful product features and pricing strategies (campaigns, price change decisions etc.) Identified and segmented market/growth & profit potentials Followed up - benchmarked competitor's marketing activities

Purchased raw material for bus and truck production Conducted regular supplier visits to optimize/reduce manufacturing methods/costs Member of nationalization team (shift from foreign to local suppliers) Prepared cost reduction reports for top management

Member of the purchasing team in Transit Connect Project Conducted regular supplier visits to optimize the manufacturing methods Improved software program used for calculation of costs (material, labor and etc)