Sonja Voggenreiter

Head of Marketing Fisherman's Friend

Marketing responsibility for Fisherman`s Friend & team lead

PERSONAL DEVELOPMENT at its best, USA & Costa Rica Experiencing life and making my big dream become true: learning from work with horses / learning about body language and personal development using horses on ranches in Texas and Costa Rica; traveling

Brand responsibilities: Odol-med3 toothpaste & mouthwash & Odol mouthwash; New product launch in local market incl. media planning, PR & digital activations Evaluation and improvement digital strategy within a global project Longterm portfolio and communication strategy for mouthwash

Strategic brand responsibility for: CAMPARI, Tullamore, Sodas, Appleton Estate Brand strategy, positioning, research, campaign development, marketing plan development and implementation (ATL & BTL: communication strategies, media planning, PR, digital & social media activations, ontrade concepts), business performance tracking, sales planning, cross functional (sales, logistics, finance etc.) team coordination, budget responsibility, brand owner management (in case of third party brands) etc.

Full responsibility for several Single Malt Whiskys (Bowmore, Auchentoshan, Yamazaki) the rum portfolio (Appleton Estate) and a Grappa brand (Sibona Grappa): strategy, positioning, brand planning, trade (off- & ontrade) & consumer marketing activities, new product introduction

Trainee Marketing: Brand Management Ouzo 12, Vertrieb Ontrade, Brand Management Whisk(e)ys, Vertrieb Offtrade

Konferenzkoordinatorin, Seminarorganisation; Abbruch wegen Studium

Trainee als Projektassistentin, Veranstaltungsorganisation für Unternehmen der Pharmabranche

Praktikum in der Marketingabteilung bei Hoerbiger Wuxi

Vertrieb und Markenmanagement

Tourismus