Sophie Blanchetiere

SEM ownership for Keyade Defining and implementing Keyade's SEM and web marketing strategy. Managing a team of 30 account managers. Prospecting new clients, and presenting the company to partners. Advising clients on site optimizations to improve conversion rate using my own experience and web analytics tools

Managing a team of Account Managers and offering support and advice on all accounts. Sponsored links and online advertising campaigns for search engines Google, Yahoo, MSN.

Managing SEM campaigns for companies in multiple sectors and countries, such as GE Money Bank, Viadeo, Wonderbox... Advising clients on website optimisation. Supporting management in acquiring new business.

In charge of the SEM strategy for 2 web based travel agencies specialized in high end travel with an annual budget over 1 million € : www.unmondeadeux.com & www.toorism.fr Development of an in-house tool to track and measure ROI; Worked closely with the SEO team, graphic designers and webmasters to improve usability of the site, conversion rate and SEO ranking; Built a new concept for a third travel site (strategy, lay out…) : www.voyagea.fr

Responsible for the SEM strategies of big companies in the travel sector. Developed campaigns for such clients as Opodo, Expedia Quality Manager : Auditing Yahoo! search results. Worked closely with the French legal department and partners to ensure relevance of the search results (gambling and adult sites) Project Management : Harmonize editorial processes between all European countries. Worked with the training team on documentations to help editors build effective campaigns