Sophie Styrbech

I take the responsibility to build efficient digital roadmaps across the general media landscape for clients in various industries. I base my recommendations on data enhancement and an omni-channel mindset. My role include: • Channel Strategy development with the client • Digital marketing research • Media planning • Creative feedback and consulting • Audience targeting (DMP: DCM + Adform) • Data analysis • Campaign Execution (DSP: Google DV360 + Adform) • Optimization • Business development

I worked full-time as a digital marketing consultant. In this role, I had a client portfolio where it was my responsibility to build online marketing strategies in collaboration with the client. These marketing strategies were based on research and narrow analysis within in the target group. It was overall my responsibility to advice within following areas: - Facebook - LinkedIn - SEM - SEO - Website functionalities - Website design - Brand communication - Audience insights

I built the marketing and communication department from scratch based on an internal and external brand analysis. This resulted in a new website, name, tone-of-voice, several marketing activities and a new graphic expression. In this process, I worked closely with the top management and Hildebrandt and Brandi management consultancy in order to create an inbound marketing approach which would attract some of the biggest clients within the wind power industry.

I was responsible for coordination of network groups consisting og digital professionals in Denmark and North America. The members of the groups meet three times annually to consult about digital trends and experiences.