Srinivasan Masti

• Manage the business development and software sales for the EMEA region • Responsible for operational customer management and train customers regarding the usage of the SAAS platform and after sales service • Develop data strategies together with the client and company to ensure continued revenues and relationship • Develop and report client success KPIs in close collaboration with the BI and product management team

• Working with the Lufthansa training team to develop a new digital sales training program • Analyze current sales training program and find areas of improvement • Determine gaps between the current sales profile and the desired sales profile • Research the training market for modern learning methods and tools

• Administered business development and after sales management for digital media division for clients predominantly in the B2B2C space • End-to-end account management for technology companies including planning, requirements and cost & effort estimation and adhere to delivery timelines • Led principle engagement with C level executives internally and across companies • Led a team of 4 sales personnel • Generated revenues of 4 MN USD

• Managed the business development team and client relationship for all clients predominantly in the B2B space • Specialized in corporate life insurance and responsible for ensuring smooth process of service delivery from lead generation stage to completion • Handled entire project management (coordination with external and internal stakeholders and operational process) • Using Salesforce CRM reduced the customer drop loss by 24% and generated revenues of 2 MN USD

• Managed the business development and account management for software product division for Europe and India • Coordinated with both internal stakeholders and external stakeholders to ensure project completion is smooth from start to completion • Clients handled were Lufthansa, Daimler and other MNCs • Conducted CRM training across the organization that increased upselling opportunities by 13% and client retention by 30% • Generated revenues of 6 MN USD

Sales and Marketing, Data Analytics, general Management