Stane Zabot

- Responsible for the experimentation roadmaps, developing test scenarios and analyzing the results with Adobe Target, Kameleoon, and Adobe Analytics - Bringing constant improvement to all relevant UX-centric KPIs by continuously testing the UX of all digital user journeys - Contact person for internal stakeholders on all questions relating to A/B-testing - Identifying approaches to the conversion optimization of all digital touchpoints based on web analytics data and qualitative user feedback

- Personalisierung - A/B-Testing - Shop Entwicklung

- Cross Channel Marketing - User Experience - Konzeption für den Desktop & Mobile Shop - Optimierung des Online-Shops - A/B Testing - Uselabs

SEO, Projektmanagement

- Gründer und Geschäftsführer - Online Marketing (SEM, SEO, Social Media) - kommunizieren und verhandeln - Unternehmnesaufbau - Koordination Webshopaufbau - Sales etc.

SEO, Projektmanagement

Community Support / Community Management

- Search Engine Marketing; Search Engine Advertisement; Search Engine Optimisation (Onpage / Offpage / Linkbuilding); Projektarbeit: Website Social Media Optimierung;

Ökonomie und Managegment (weitere Studieninhalte Marketing / Kommunikation / Rechnungswesen / Controlling)