Stefan Geisse

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Hilti is a world leader in premium power tools and fastening systems for the construction industry. Marketing responsibility for strategic overarching topics to increase growth and strengthen product leadership. Driving worldwide marketing initiatives in close corporation with market organisations, business areas and R&D. Development and sustainable implementation of integrated marketing and sales initiatives. Business development of new market segments with above company average profitability.

Developed and successfully implemented segmented multi-channel marketing and sales initiatives, resulting in significant customer satisfaction and 13 pp sales growth above company average. Increased competency and know-how of sales forces in selected markets with measurable success. Awarded as project leader with the Martin Hilti Innovation Prize.

Strategic Marketing / Brand Management: Successfully developed and implemented segmented marketing and sales initiatives with up to 30% sales increase and 15% customer platform development in targeted segments. The comprehensive activities to improve data quality, appropriate fact base analysis and effective and disciplined sales execution were judged as benchmark. Improvement of market reach productivity by designing customized processes and programs around segmented customers’ buying behaviors.

FCB is the third oldest advertising agency network in the world, serving clients in more than 100 countries. NIVEA is the largest and most successful consumer care brand of the world. Development, execution and implementation of global sub-brand strategy for NIVEA FOR MEN, incl. integrated global marketing communication campaigns. Leading a project team of twelve managers and executives (four disciplinary), coordination of 50+ markets for implementation of marketing campaigns.

McCann-Erickson is the world’s largest advertising agency network. Camel is one of the world’s largest cigarette brands. Development, execution and supervising implementation of various global marketing campaigns incl. bench marketing, budget responsibility and marketing controlling. Leading a project team of nine managers and executives (two disciplinary), coordination of 15 markets world-wide.

JWT is the oldest and forth-largest advertising network in the world. Global Lead Agency Siemens Mobile Phones. Team member of the global Siemens mobile and cordless phones account; involved in development and implementation of global marketing campaigns and trade promotions. Responsible for customers’ POS event concepts and material globally.

Leadership, Intercultural Management, Information and Process Management, Strategic Corporate Management, Reporting and International Controlling, Human Resources Management, Business-plan and Financing

Marketing-Management Market Research Marketing-Communication Psychology