Stefan Heinrich
Suchst Du einen anderen Stefan Heinrich?
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Stefan Heinrich
- Current 11 years and 8 months, since Oct 2014
Product Marketing Manager, YouTube Red
YouTube, HQ San Francisco Bay Area, CA
- Lead US launch of YouTube Red - YouTube's premium subscription service (www.youtube.com/red) - Drive international go-to-market strategy for YouTube Red (lead quant/qual research, positioning, naming, competitive analysis, distribution strategy, messaging) - coordinate country launches with local/regional marketeers - Build acquisition marketing strategies & drive growth in close collaboration with cross-functional teams
- 1 year and 9 months, Jan 2013 - Sep 2014
Product Marketing Manager, DACH
Google Germany, Austria & Switzerland, Office Vienna
Product Marketing Manager, WeltWeitWachsen.de Business Brand Management, DACH /// Drive Cooperation-Marketing in DACH /// Drive Online Marketing in DACH (B2B) /// Drive Marketing in Austria (multi-products): YouTube Launch Österreich (youtube.at) /// Android: Google Play Music Launch Österreich /// Android: Google Play Music All Access Launch Österreich (All Inclusive) /// Google AdWords Acquisition Marketing
- 1 year and 6 months, Jul 2011 - Dec 2012
Key Account Manager Austria / E-Commerce Consultant
Google EMEA HQ, Dublin
Online Advertising Consultant with a focus on e-commerce, local start ups & technology industries (Retail, Telco, Tech, Local). Specialist for mobile advertising & the Austrian market.
- 10 months, Sep 2010 - Jun 2011
Online Media Associate Program
Google EMEA HQ, Dublin
Focus on local start ups, new business & mobile in the DACH market. Core industries: Social networks, online directories & career/job sites; Agency Consultant: product trainings for agencies
- 3 months, Mar 2010 - May 2010
Consultant Trainee, Luxembourg
Simon - Kucher & Partners
Pricing and smart profit growth
- 5 months, Feb 2009 - Jun 2009
Community Manager (Freelancer)
OgilvyInteractive worldwide GmbH
Project Management / Community Marketing for a social hub of BMW MINI
- 5 months, Feb 2009 - Jun 2009
Applied project
Boehringer Ingelheim Pharma
Complexity management & recuction for multinational companies
- 10 months, Apr 2008 - Jan 2009
Project Manager (Freelancer)
Scholz&Volkmer GmbH
Mercedes Benz-Projektmanagement (u.a. für mercedes-benz.com, MB Mobile TV & IPTV: mercedes-benz.tv)
- 3 years and 9 months, May 2005 - Jan 2009
Event, Messe, Promotions
SH Promotions (Selbständig)
- acquisition of promotion, event. service and fair jobs - Promotion jobs for various FMCG, pharma and telco brands - accounting
- 4 months, Jul 2007 - Oct 2007
Praktikant Public Relations
Karlsberg Brauerei Homburg
Corporate Relations (Social Sponsoring, Corporate Events): Young customer segments: MiXery & Desperados
- 8 months, Nov 2006 - Jun 2007
VC Marketing Freelancer
Gründernetz Route A66
Gründer-/Start-up-akquise, Early stage (Seed) Beratung, Uni-Inkubatorbetreuung, Business Angel Vermittlung, Seminar-Organisation (Entrepreneurship), Kommunikationsplanung
- 2 months, Feb 2007 - Mar 2007
Praktikant
Vima Marktentwicklung Fulda
Planung, Durchführung & Auswertung von Mystery Shoppings (Retail / Pharma)
- 2 months, Sep 2006 - Oct 2006
Praktikant
Palast Promotion Consulting Wiesbaden
B2B & B2C-Eventmarketing (u.a. Fidelity, Lufthansa Flight Training)
- 3 months, Jul 2006 - Sep 2006
Praktikant
Saar TV Fernsehen Saarbrücken
TV-Spot-Sales, B2B-Marketing (Club), Redaktion
Ausbildung von Stefan Heinrich
- 6 months, Jan 2010 - Jun 2010
Master of International Business (MA.IB)
CEU Universidad San Pablo Madrid
- 6 months, Aug 2009 - Jan 2010
Master of International Business (MA.IB)
ASSUMPTION University Bangkok
MBA - Entrepreneurship / Finance
- 2 months, Jun 2009 - Jul 2009
International Summer Semester
SUNGKYUNKWAN University Seoul
Innovation, Leadership & Emerging Asian Markets
- 1 year and 11 months, Oct 2008 - Aug 2010
Master of International Business (MA.IB)
University of Applied Sciences Mainz
- 5 months, Oct 2007 - Feb 2008
Public Relations and Advertising
Kadir Has University Istanbul
http://www.khas.edu.tr/
- 2 years and 11 months, Oct 2005 - Aug 2008
BA Media Management
University of Applied Sciences Wiesbaden
Thesis: Mobile Tagging - Technologie, Anwendung und crossmediale Einsatzmöglichkeiten
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Spanish
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
Portuguese
A1-A2 (Grundkenntnisse)
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