Stefan Mueller
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Stefan Mueller
- Current 12 years and 7 months, since Nov 2013
Managing Partner
Leeventi
Conception, design & business development of the Leeventi Teleprompter in 2013. Result: Achieved Global market leadership* in the category of Teleprompters (*Brand Analytics Amazon) since 2016. Established worldwide distribution in america, europe and asia through different online channels. SEO - , affiliate - & PPC marketing enabled strong growth rates (+130% over 3 years) in this niche category.
Global insights consulting for markets & HQ strategies of Red Bull.
- 1 year and 1 month, Sep 2017 - Sep 2018The Nielsen Company Germany
Analytical Consultant - Consumer & Shopper Insights
Analysis of data on the basis of the Nielsen Household Panel and Retail Panel. Consulting industrial clients with FMCG insights (demographic profiles, channel analyses, buyer typographies, etc.) Objectives: Understanding of category development. Creation of insights for the formulation of product strategies. Creation of convincing trade arguments. Additional activity: Preparation of syndicate research studies (e.g. Shopper Trends Study).
- 1 year and 4 months, May 2016 - Aug 2017
CRM Marketing Consultant & Analyst
Symphony EYC, Rewe
- Planning & execution of CRM campaigns (Over 7 Mio. contacts per camp.) - Successful creation & implementation of test & learn plan for Rewe (A/B Testing) Result: Significant increased campaign profit by over 160% in 2016 (vs. 2015) - Generating & conducting analysis projects with valuable CRM insights for Rewe through SQL (e.g. Segment migrations, Lapsing behaviour, Channel affinities etc.)
- 1 year and 1 month, Apr 2015 - Apr 2016
Campaign Manager
Symphony EYC, Rewe
Managing CRM Marketing Campaigns for Rewe (over 7. Mio contacts) Creation of contact strategy Defining key target groups for the loyality program Managing return on invest of direct marketing campaigns
- 4 months, Mar 2013 - Jun 2013
Key Account Management
L'Oréal Deutschland GmbH
- Support in back office work of key account managers - Coordinating of sales promotion with retail clients - Controlling support such as planning of discounts and special offers - Market share analysis - Client presentation pre work
- 6 months, Sep 2012 - Feb 2013
Corporate Controlling and Development
AXA Deutschland Konzern AG
- Creating of finance presentations - Analysing of financial ratios and comments - Coordinating of sub divisions of the controlling department - Analysing the price sensitivity of clients of car and household insurances - Creating of rating presentations for Moody’s, Standard and Poor’s and Fitch
- 2 months, Nov 2011 - Dec 2011
Brokerage Department (Tarading with Futures, Shares & Bonds))
Ceros Vermögensverwaltungs AG
- Execution of market trades - Chart Analysis - Market analysis - Practice of several trade systems
- 8 months, Aug 2008 - Mar 2009
Sales Department
Data Scales
Ausbildung von Stefan Mueller
- 1 year and 1 month, Sep 2013 - Sep 2014
MSc Marketing
University of Winchester
Consumer Behaviour, Marker Research and Analysis, Strategic Marketing and International Business Communication
BWL
Universität zu Köln
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
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