Stefan Mueller

Partner / Gesellschafter, Managing Partner, Data-Label GmbH
Windhagen, Deutschland

Fähigkeiten und Kenntnisse

Kampagnenmanagement
CRM
Analyse
Performance Marketing
Online Marketing
SQL Server Analysis Services
Google AdWords
Google Analytics
Youtube Marketing
Community Management
Out-of-the-Box-Thinking
Product Management
Beratung
Überzeugende Präsentationen
Consumer Panel Analytics
Marketing & Sales
Kreative Werbung
Innovative Lösungen
FMCG Insights
Empathie
Entrepreneurship
Kreative WertIdeen
Kreative werttreibende Ideen
Shopper Insights
Data Driven Decisions
Innovative Ideas

Werdegang

Berufserfahrung von Stefan Mueller

  • Bis heute 3 Jahre und 11 Monate, seit Okt. 2021

    Managing Partner

    Data-Label GmbH
  • Bis heute 11 Jahre und 10 Monate, seit Nov. 2013

    Managing Partner

    Leeventi

    Conception, design & business development of the Leeventi Teleprompter in 2013. Result: Achieved Global market leadership* in the category of Teleprompters (*Brand Analytics Amazon) since 2016. Established worldwide distribution in america, europe and asia through different online channels. SEO - , affiliate - & PPC marketing enabled strong growth rates (+130% over 3 years) in this niche category.

  • 2 Jahre und 4 Monate, Feb. 2019 - Mai 2021

    Global Shopper Research Specialist

    Red Bull GmbH

    Global insights consulting for markets & HQ strategies of Red Bull.

  • 1 Jahr und 1 Monat, Sep. 2017 - Sep. 2018

    Analytical Consultant - Consumer & Shopper Insights

    The Nielsen Company Germany

    Analysis of data on the basis of the Nielsen Household Panel and Retail Panel. Consulting industrial clients with FMCG insights (demographic profiles, channel analyses, buyer typographies, etc.) Objectives: Understanding of category development. Creation of insights for the formulation of product strategies. Creation of convincing trade arguments. Additional activity: Preparation of syndicate research studies (e.g. Shopper Trends Study).

  • 1 Jahr und 4 Monate, Mai 2016 - Aug. 2017

    CRM Marketing Consultant & Analyst

    Symphony EYC, Rewe

    - Planning & execution of CRM campaigns (Over 7 Mio. contacts per camp.) - Successful creation & implementation of test & learn plan for Rewe (A/B Testing) Result: Significant increased campaign profit by over 160% in 2016 (vs. 2015) - Generating & conducting analysis projects with valuable CRM insights for Rewe through SQL (e.g. Segment migrations, Lapsing behaviour, Channel affinities etc.)

  • 1 Jahr und 1 Monat, Apr. 2015 - Apr. 2016

    Campaign Manager

    Symphony EYC, Rewe

    Managing CRM Marketing Campaigns for Rewe (over 7. Mio contacts) Creation of contact strategy Defining key target groups for the loyality program Managing return on invest of direct marketing campaigns

  • 4 Monate, März 2013 - Juni 2013

    Key Account Management

    L'Oréal Deutschland GmbH

    - Support in back office work of key account managers - Coordinating of sales promotion with retail clients - Controlling support such as planning of discounts and special offers - Market share analysis - Client presentation pre work

  • 6 Monate, Sep. 2012 - Feb. 2013

    Corporate Controlling and Development

    AXA Deutschland Konzern AG

    - Creating of finance presentations - Analysing of financial ratios and comments - Coordinating of sub divisions of the controlling department - Analysing the price sensitivity of clients of car and household insurances - Creating of rating presentations for Moody’s, Standard and Poor’s and Fitch

  • 2 Monate, Nov. 2011 - Dez. 2011

    Brokerage Department (Tarading with Futures, Shares & Bonds))

    Ceros Vermögensverwaltungs AG

    - Execution of market trades - Chart Analysis - Market analysis - Practice of several trade systems

  • 8 Monate, Aug. 2008 - März 2009

    Sales Department

    Data Scales

Ausbildung von Stefan Mueller

  • 1 Jahr und 1 Monat, Sep. 2013 - Sep. 2014

    MSc Marketing

    University of Winchester

    Consumer Behaviour, Marker Research and Analysis, Strategic Marketing and International Business Communication

  • BWL

    Universität zu Köln

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z