Stefan Tarandjiiski

Available to share my 25 years of leadership experience in corporate world, help people and organizations grow and achieve their dreams and objectives.

General Management of a cluster of 11 countries.

General Management of a cluster consisting of 8 countries

•Establishing and implementing current and short term objectives and setting adequate plans and targets for future development •Allocate resources - human and financial – to achieve the company objective •Ensure the implementation of Wrigley sales and marketing strategies •Prepare and follow up on strategic plans and operating budgets

•Responsible for all sales and trade marketing activities in Wrigley Ukraine, as well as have a P&L responsibility for achieving Volume, Net Sales and PFO targets. •Leading a team of around 160 Wrigley employees as well as directing the activities of around 1200 exclusive Wrigley distributors’ employees •Responsible for building distribution and gaining market share for Wrigley brands on the Ukrainian market •Build and implement sales strategies for growing Wrigley portfolio on the Ukrainian market

•Establish the business from the human resource perspective in the developing geographies (Central and East Europe, Middle East, Africa, South America, Central Asia, India) •Build the needed skills and prepare Wrigley managers to fulfil their tasks in key sales positions, with a clear focus on the importance of the Key Account roles •Enabling our sales people with the best knowledge available, both internally and externally, in order to drive the business and develop and grow our people from within.

•Setting up a new distribution system in order to ensure the on time delivery of our products, maintained and developed our high reputation on the market as well as achieving 1,5 M € additional profit (+45% vs. 1999) for the year •Grow profitability of the Wrigley Bulgaria operation by 300% (from 1.5 M € to 4.5 M €) and Macedonia and Kosovo by 200% (from 1.1 M US $ to 2.2 M $) •Heading the distributor and representative office operation as well as the independent legal entity operation

• Build the sales organization in the distributor, starting with one employee and finishing with close to 200 dedicated Wrigley salesmen and supervisors • Directing sales activities on retail and wholesale level • Responsible for building distribution and gaining market share for Wrigley brands on the Bulgarian market in coordination with Wrigley Bulgaria team • Building and implementing the sales strategies for Wrigley products on the Bulgarian market in coordination with Wrigley Bulgaria team

• Responsible for all merchandising activities in the region • Implement Wrigley Merchandising policy in the trade • Responsible for achieving sales, distribution and merchandising targets within the region • Managing a merchandising team of 8-10 merchandisers • Coordinating the activities of 2-3 salesmen with in the same region in Sofia • First merchandiser in Wrigley Bulgaria

• Building broad distribution for Wrigley brands with in one region in Sofia • Placing display units and POP materials in the shops for better visibility and availability of Wrigley products in the outlet • Coordinating the activities of 2-3 salesmen with in the same region in Sofia • First merchandiser in Wrigley Bulgaria