Stefania Harabagiu

Set up digital communication strategies and programs as part of the overall digital experience within the pre and post-purchase customer journey; Identify digital growth opportunities, build digital strategies & data-based business cases (identify insights Google Analytics, Social Studio). Organize marketing activities as part of the centrally approved marketing plans; Build presentations, timelines, budgets, management reports; Localize communication released at global level for Jaguar & Land Rover;

Plan and manage the yearly B-2-B marketing programs at the regional level, with a focus on the German market; Development of the digital strategy and launch planning for the "RENT” - Germany as the first market globally to launch; Central coordination of communication campaigns, both at the regional and market-level (such as Electrification for B2B audiences, Close coordination of external partners initiatives (Hertz, Sixt), business partner programs (ALD Leasing), and regional media group "Fleet Europe"

- Grow the business and drive turnover growth via new business and digital innovation; - Responsible for the overall performance of the agency (clients, financial, team’s management, etc.; - Acquire key clients, strategic projects, build insights and propose innovative creative ideas, concepts & campaigns; - Manage integrated teams to ensure the business success - Build strategies from reading data and extract insights that increase the visibility and revenue of our customers.

- Central management and coordination of SEE region strategies & actions (21 countries); - Supervision of implementation, monitoring and central reporting of key commercial & marketing KPIs; - Annual marketing & commercial plans, elaboration by country; - Seed and deploy strategies and key actions for the launch of global brands in local markets, in accordance with Global Guidelines; - Measure performance indicators for main product categories, including P&L responsibilities, by brand and by market.

- Implementation of the annual brand plans with a high focus on innovation in all B2C activities - Issue competition analysis, organize market reports with the research agencies as well as market visits, - Coordinate the implementation of advertising measures and tactical (promotional) activities - Manage marketing plans to reflect the sales priorities of the market.