Stefano Binotto

Translate the company vision into a multi-year commercial strategy / Responsible for development and implementation of effective & strategic country plans / Manage a team of Business Dev. & Music Supervisors across Europe and the US / Oversee operational, client-related and financial aspects of the business

Repositioning & rebranding of advertising music division / Implementation of new business processes & pricing structures / Conceptualised 5-year business development plan / Clients i.a. Endemol, RTL, SBS, TBWA\NEBOKO

Music supervision & licensing for 400+ Unilever brands / Day-to-day operations for mainland EU projects / In-house rep at Unilever HQ in Rotterdam / Clients i.a. Unilever, Diageo, Samsung

Account supervision & campaign planning / Creative & financial development of accounts / Business development and new business strategy / Clients i.a. Converse, Viacom, Coca-Cola, Trivago

Part of the global Lufthansa team / Global campaign development and roll-out / Awards & new business development / Clients i.a. Lufthansa, Daimler, Siemens, Merck

Involvement in European TV & print productions / International coordination for major accounts / Clients i.a. MARS Inc, McDonald‘s

2 Auslandssemester (Erasmus-Programm) an der Dalarna Universität in Schweden. Besuchter Studiengang: BA in Medien und Kommunikation; zusätzliche Vorlesungsreihe aus dem BA in internationales Wirtschaftsmanagement und MA in Europäisches Tourismusmanagement.

BA in Kommunikationswissenschaft mit Schwerpunkt Marketingkommunikation und Werbung. Bachelorarbeit über “Das Phänomen Crowdsourcing und seine Rolle in der Marketingkommunikation”. Abschlussnote: 110/110 cum laude