Stefano Noschese

I am successfully heading the development, positioning and launch of the Gold’s Gym brand in the Italian market with innovative marketing and communication measures on a B2B and B2C level. I am managing the yearly marketing budget for the brand and deciding the marketing and communication activities in alignment with the company headquarter in Berlin (Germany).

Lecturer in Marketing & Branding for Full Time Master Classes in “Sport Business Management” (15h per semester). Scientific Coordinator for the new created Master Program in the area of “Marketing, Communication and Events for the Fitness Sector”.

I led the launch and positioning of the EGYM brand in the Italian market in close collaboration with the headquarter marketing team based in Germany. I performed tracking, reporting, and forecasting of online and offline marketing initiatives, including lead generation metrics and marketing program KPIs. I represented the brand in the global tradeshows, such as Rimini Wellness and FIBO. I planned and executed internal fitness events with the selection and set-up of suppliers/location.

• Support eGym Sales team in creation of a proper sales funnel with the use of intermedia channels (phone, mail, social media); • Import customer data into Salesforce using proprietary tools • Creation of marketing materials such as marketing texts and press release; • Implementation of Social Media Strategy for the Italian branch on Facebook, Instagram and LinkedIn; • Support the organization of internal fitness events and global trade show (Rimini Wellness)

I planned, coordinated, and implemented online marketing activities for several brands in different markets. I created and developed shareable contents for all social media platform (LinkedIn, Facebook, Instagram). I managed the content strategy for various marketing channels according to KPI’s and evaluated content metrics. I worked with different photo professionals to ensure high quality contents to my customers and launched for the very first time in different places influencer marketing strategies

Managed relations with sponsors and negotiated with vendors and suppliers for the best terms, conditions and arrangements. Provided all social media support to promote the event Planned event advertising, including media outlets, graphics and communications Financial budget management: tracked and reported costs, sales, and other various event statistics