Dr. Thomas Trautmann

NeuroMarketing Lecturer

Founder www.bizzfriends.com

You want more clients? More success? More fun? Grow your reputation? You want to convince! To persuade! Your clients, your boss, your spouse, a recruiter....anyone! Start to Scientifically Capture, Scientifically Convince, Scientifically Close more deals using NeuroMarketing. Interested? Connect with me right now and lets start a conversation.

- NeuroMarketing implementation - Market and trends analysis. - Strategy definition. - New Marketing Strategy deployment (towards the customers AND towards the company employees). - Existing Marketing Tools analysis (ROI, efficiency etc...) - New Marketing Tools (based on strategy and market) development and deployment (WebSite, Documentation, Newsletters, TradeFair Stand ...). - Strategic Marketing Team roles definition, recruitment and management.

- Founded and managed the company since 2005, from the business plan to the sales. 40% returning customers. - Marketing : Product management and web site definition (from inception to market, more than 400 pages, ranked on Google page 1), as well as documentation and press releases. Expanded the brand. Developed the pricing and reporting structure/tools. Trade show organization : BMW Biker Days. - Negotiated partnership with BMW France. Expanded product offer through affiliations worldwide.

- Founded and managed the company since 2007. Business Analysis & Strategy development. - Launched multimedia proprietary adult content and brand (ASexWeb) selling websites (B2C), selling content for up to 14 models/clients (forecast : €250.000/year – average sale is €2). Sales have a potential monthly growth of 130%. Customer base development/analysis, through SEM and Social Marketing. - Managed marketing/sales consulting (B2B) missions. Customers : NetBenefit France, BMW/JPV, SBS

- Created the new «Forward» product range with the Foster Design team. International launch (forecast: € 120,000,000/year, refs approx. 100), team of 3 marketing people. - Life cycle management, margin management for 2 existing product ranges (€ 150,000,000/year, refs approx. 220). - Adapted high tech marketing fast decision making processes to improve industrial cost savings.

- Expanded a financial strategy for mobile AOL Inc international Internet products. Total development business € 1,000,000/year, (average product dev. cost: € 20K). Savings per division: € 30,000/year. - Started a strategy for international direct marketing tools for AOL Inc. Cost per division: € 0, gain: approx. 300 new customers/month. - Management: up to 12 people team (matrix organisation)

- Transitioned a $40,000,000 business, in printer networking and print servers from old to new technology, no turn over loss. - Successfully managed new product and category (developed in the USA) $ 50,000,000. - Management: training of two junior product managers.

- In charge of European localisation management for the HP home multimedia PC for Europe (Fr, De, Sp, It, UK). - Selected and managed external printing and localisation vendors, define and manage their delivery schedules

- Member of the EEC ESPRIT III project: Environmental Monitoring System. Improved an existing Artificial Neural Network model with a new dynamic architecture. Ph.D. Thesis. - Publications in Advanced Computer Interaction, Proceedings of EUFIT 95, Intelligent Engineering Systems through Artificial Neural Networks, Neural Networks and their Applications, Proceedings of IEEE International Conference on Neural Networks.

- Managed IT projects linking the German production sites with the Caen site through new data transfer processes. Delivered all projects on time. - Managed one trainee technician.

- In charge of the development of a new Computer Operators Training Simulator. - Managed two development engineers. Project delivered on time.