Stella Ilel Lurie

Freelancer, consultant for US Company in the field for fraud prevention and protection. Analyzing client accounts, helping them to avoid ad-fraud and to maximize advertising budgets. Gathering feedback to resolve marketing issues, increase product value and improve user experience (UX / UI).

Managing accounts of app owners and advertising agencies on the platform of AppNext. Monetizing and optimizing advertising campaigns, creating business relationships. Building success metrics, analyzing BI reports and identifying fraudulent activity. Receiving customer feedback, finding creative solutions to problems focusing on improving user experience and product usability.rtmentally, advocating for customers’ needs and participating in product feedback loops

Product Management and Affiliation in a company that specializes in online gaming. Working with clients in Europe, as well as with the R&D and Design teams within the company, focus on developing new product features for the affiliate platform and creating an in-house accounting and payments platform. Conducting market and competition research, transferring development requirements. Planning marketing campaigns using affiliation and email marketing distribution.

Creating an in-house accounting and payments platform • Defining the product specifications and requirements • Using questionnaires and interviews to gather employees necessities from the product • Creating wireframes and mockups using Balsamiq • Submitting requests on TFS for the design and the R&D teams

Customer Account Manager, creating collaborations with affiliates and acquiring advertising space the online games developed by the company. Result-driven campaign testing and optimization. Creating and implementing new tracking links, checking pixels integration between the different domains of the company sites.

Product Management Course