Stephan Tenhaef

• Lead of National Retail Food organization (€580MM; 70 reports) • Development of long-term „Go-to-Market“ strategy for the 6 field teams in DACH, incl. alternative coverage options (Leased Sales Forces) • Digitalization of all field teams (ipad equipment, development of specific Cloud and Apps like “iOrder”, “iVisit”, “iAudit” etc.. Objective: comprehensive digitalization of store visits)

• Lead of German Wella Portfolio (€250MM, 350 reports across all channels&categories, including Sales Strategy Dpt.) • Turnaround of German Sales and distribution since March 2011, after 3 years of decline • Wella integration into P&G; ownership for cultural change especially of headquarter and Field Sales organization • Profitability regain of the Sales organization (i.e. profit/full time employee) • Significant increase of Sales productivity via new salary model, KA introduction and digitaliza

• Global re-structuring of Braun (full integration vs. separate organization) • Reduction of Non-food cost drivers to P&G average (i.e. Braun/OralB/Duracell) • Result: presentation to P&G Board in March 2008, decision on recommendation and agreement of intervention plans

• €800MM Sales responsibility • Functional lead of both Sales Teams „Gillette“ and „Braun/Duracell“ (24 reports) • Determination of new commercial strategies for all franchises, incl. discounter and internet strategy • Integration of Sales Forces and Sales Support Departments into P&G structures (simultaneously: Best-in-Class launch ever in terms of market and display share, and initial volume both for P&G and Gillette („Fusion/Pulsonic“)) • Transition of trade terms system