Stéphane Morel

• Commercial Strategy – Elaboration and implementation: distribution channel, terms & conditions, rebates, sales contracts, Key Account Managers support. • Marketing strategy: budget management, mix management. o Communication : media plan definition, brand positioning. o Sponsoring & partnerships – LOU Rugby, OL, Lafarge, Renault Trucks. o Launch plans of innovations and tri-annuals promotional plans. • Definition of the annual objectives (turn over and margin) and the necessary budget

In charge of the strategic planning and development of new business areas. • Definition of the product range – market study, buying habits analysis, benchmarking, SWOT, business plan. • Strategic recommendation of the range to develop. • Definition of the product range characteristics (features and financials) • Development with the USA R&D – design, ergonomics, legal requirements. • Launch plan – local training, key selling points, communication, and promotion.

• Creation of catalogues, leaflets and point of sale materials for the European markets. • Management of the promotional items program. • Development of a worldwide Media Library (photos, literature, internet, point of sale …).

• Sales, canvassing and follow up of professional retailers - 116% of my objectives. • Organization of events at the retailers premises to promote our products.

• Sales, canvassing and follow up of construction companies - +20% for a turnover of € 920K. • Negotiation with suppliers - € 550K of annual purchase

• Conception and sales of security systems (intrusion, fire, video, access control) to businesses. • Development of a prescription network (insurance companies and realtors).

Marketing et Management

finance et économie