Stéphane Sercu

• Structuring of the product offer on 2 fields of activities (3D Printing and Pharmaceutical). • Organization and strategic repositioning of the sales network by products. • Opening of UK and US subsidiaries. • Search for new outlets for new products or by repositioning existing products. • Comparative study of competition. • Developing the strategy and products for the additive manufacturing market.

• Develop key accounts and market share gain strategies leveraging existing and future dispensing equipment technologies. • Develop business plans/strategies that support corporate growth targets and initiatives. • Maintain knowledge and expertise in relevant markets. • Develop competitive product evaluation process/metrics to monitor/report competitive activity and market trends and recommend appropriate strategies and actions to pre-empt or respond. • Comprehend target market and changing customer ne

• Development of the customer portfolio and sales of laboratory equipment either in the laboratories of Biochemistry Hospital nor in cities laboratories troughout the northeast region of France. • Development of the commercial strategy on the area • Lead the team of application engineers on the sector. • Ensure equipment demonstration. • After drafting bids, ensuring commercial monitoring • Business intelligence

· Development of the business and sales for haemodialysis products (machines, membranes and devices used for blood treatment) in the region of North-Eastern France · Elaboration of strategic tenders · Training of staff on the products of BBraun Avitum

(Equipment for operating theatres) • Sales of equipment for operating theatres • Research and consulting in the choice of equipment for operating theatres • Privileged contacts with architecture planning offices, financial authorities, technical and biomedical departments, nurses and doctors in the hospitals • Working out of requirement specifications • Training of staff after implementation of the project • Customer care

(Equipment for haemodialysis) • Support of the commercial team • Training of the hospital staff and of the patients on the use of the material for haemodialysis • Working out of user manuals and of appropriate procedures for each specific hospital centre

(Orthopaedics and endoscopy) • Definition of the sales strategy in cooperation with the sales representatives • Presentation of material for orthopaedics and endoscopy • Training of the hospital staff (doctors and nurses) • Solving of technical or user problems on the field • Follow up of the cost estimates for the reparations

(Ophtalmology) • Research of new diagnostic and therapeutic products for the retina • Sales of angiographic systems for the retina and of electrophysiological visual devices • Training of the staff and of the doctors on the products • Reparation and adaptation of the products (technical and computer related) according to the needs of the customers