Stephanie Bouchet

Fractional CMO / Founder of RougeFrog, a boutique marketing company focusing on helping start-ups, medium size businesses, VCs and institutions to thrive with their marketing & brand, and fulfil their mission in the UK and Europe. 24 years of robust marketing and brand experience at both domestic and global levels across B2C and B2B businesses. Her expertise accross 50 companies over 22 verticals inc. fashion, health-tech, sport, hospitality, real estate, fintech, entertainment, communication, platforms ..

Responsible for all aspects of marketing to leverage the Joost brand, drive activation and retention of Joost users globally - including: Design, implement and manage the annual marketing plan, budget and reporting, leverage Joost brand awareness at global scale, lead and manage the marketing team, manage and optimise the global email marketing strategy, work with content, ad sales and product teams to build and deliver effective acquisition and retention programs, define and lead the anti-churn program acr

Responsible for all aspects of marketing for the paid-for product line (SkypeOut, SkypeIn, Voicemail, SMS, call forwarding), designed to monetise Skype’s customer base in 2006 at global level - Including proposition development, define marketing for paid-for products, delivery of effective marketing programmes within time & budget, reporting and analysis of key metrics, anti-churn management and market-facing liaison in product development.

Responsible for all aspects of the marketing to drive Skype download and activation at global level: including defining messaging, positioning, driving major product releases strategy and delivery & reporting of effective activation and retention programs to drive Skype uptake accross desktop platform, with a strong focus on Windows.