Stephanie López Manrique

- Define and control the commercial strategies to achieve the category sales, contribution, turnover, margins and inventory goals. - Define the products' mix, prices, place, promos, advertising, lay-out and exhibitions in stores. - Define marketing campaigns in offline and online media. - Negotiate commercial agreements, costs, purchase of new products and special campaigns with vendors. - Prepare sales forecasts, KPIs analysis and monthly results reports. - Development and management of own-brands