Steven Adams

Japan Market Entry Consulting, Membership Database Management and Development, Marketing Solution Provider – Full P&L responsibility for recently acquired marketing solution, membership database management and development company. Key Achievements: Successfully restructured marketing and demand creation programs to drive revenue to core business of parent company (golf real estate portfolio) resulting in incremental golf round increases on target to exceed 1,200 rounds per annum. uccessfully negotiated and

Providing Solutions & Services that Create Real Value and Brand Equity – Co-owned and operated a consulting company offering a diverse array of products and services including the following; providing detailed Japan leisure sporting goods market data reports, market entry, brand, sales and distribution strategic planning, key retail customer introduction, office and retail visual design and merchandising planning, fixture / furnishing procurement and installation services. As a principal and managing gener

Country General Management – Full P& L Responsibility for the establishment and short-term strategic planning, execution, and development of all aspects of owned distribution in Japan. Key Achievements: Leveraged strong relationships of trust with key wholesale accounts across all retail distribution channels to successfully establish the Ping Golf brand in Japan, recruited for and successfully staffed over 30 key manufacturing, accounting, customer service, and sales positions, established lean manufact

Country Sales Management – Lead and managed all Sales functional groups (Sales, Customer Service, Sales Promotion, Sales Operations, Product Merchandising) for sales division of owned distribution in Japan – Key accountabilities include P&L responsibility for fiscal year achievement of revenue & pretax profit targets, the creation and execution of a multi-year category / channel sales strategy, and high-level negotiation and relationship development with wholesale account executive management. Key Achiev

Subsidiary Sales Management – Managed sales organization of owned distribution in Japan – Emphasis on cultural fluency, motivation, execution of sales programs and key retail initiatives, selling skills training and development, promotion, merchandising, pricing, selling practices Key Achievements: Created and implemented a three-year comprehensive sales and marketing plan in order to attain the number one position in all golf product categories in the Japan Market.　Realized record sales in years 2000 an

Product Management – Managed all Japanese-version product development for International Division. Conducted frequent market surveys utilizing focus groups and customer interviewing. Key Achievements: Created gate system to fast track communication, identify and eliminate obstacles, and generally shorten development and delivery cycle for new products. Callaway Golf International - A division of Callaway Golf Company

Japan Team Management – Managed all U.S. support operations for golf products distribution in Japan. Additionally, supported Japan-based putter distribution subsidiary as well as direct sales to U.S. military accounts in Japan. Brought all supply and logistics components in-house by eliminating distributor’s trading arm from supply chain. Key Achievements: Realized $2 million cost savings in first year. Created a supply and support strategy for U.S military accounts in Japan. Grew military direct wholes

Regional Management- Managed “anchor” region – emphasis on regional consolidation, key location expansion, sales training and development, recruiting, training and business systems deployment, regional sales strategy, local marketing and promotion, and human resource management. Key Achievements: Created and implemented a sales training program and regional sales strategy. Within first year moved region from top ten to top three in sales in the U.S. Maintained top-three position while employed

Honors Thesis: A Linguistical Analysis of the Kansai Regional Dialect Legal Studies