Sudario Alonso Neto

Ensuring the efficiency of business operations as well as setting strategic goals for the future. * Manage profitability [P&L] of our business to drive sustainable development and long-term success * Develop, establish and maintain marketing strategies to meet organizational objectives by executing online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, account based marketing, etc

Developing and deploying strategy for continuous growth in North America in both B2C and B2B channels. • Drive campaigns in respective geographies to promote products and solutions. • Marketing communications, consumer marketing, channel marketing, market intelligence, reimbursement/payer relations, digital marketing and pricing • Execution of local market events to deliver high ROI

Responsible for facilitating a good coordination between the Field and the Business Unit in upstream and downstream activities, Pricing strategy, Communication, Channel development consultancy, New product introduction And other marketing mix related activities

Introduced the new Population Health Management business in the USA. • Delivered value propositions and positioning statements for customers. • Optimized business opportunities, lead generation, campaigns, digital media, CRM and reporting. • Contributed insight into solution development and adjacent technologies.

Delivered post-acquisition strategy with upstream and downstream marketing in USA. • Developed, implemented and project managed brand transition to Philips. • Delivered integrated campaigns, PR, experiential, creative marketing and events, digital media, social media, content, media planning, sales and education tools, new product launches and partnerships/sponsorship. • Proactive streamlined main contract discount strategy through analytics (GPO, IDN, Government, etc.).

Marketing