Sulaiman Abou Zaki

Established and managed this integrated communications consultancy to offer key solutions for internal and external communications, serving a wide spectrum of clients in different areas of expertise. MMC currently offers a wide spectrum of communications services including strategic planning, media training, editorial content, PR and media relations, awards programmes, conferences and seminars, corporate events, branding and advertising consultancy, etc. MMC is staffed by professionals

As an individual initiative to spotlight women in business, my role in the magazine started from research, setting editorial strategy and content, contacts with target authorities and organisations, relationships with key female figures, distribution plan, promotion and marketing, cross marketing and sponsorships, advertising management, etc. I was also responsible for developing the introductory commentary, cover stories, and debatable and topical features that were widely welcomed by readers.

Set up in Dubai Media City Business Centre as an independent consultant offering communications, PR and media consultancy, editorial, journalism, and content services. During that period I provided professional advice and support to many prominent companies including Nokia NET, Al Jazeera TV, Eppoc Messe Frankfurt and many others. I was also assigned by leading PR companies to support them in their projects.

Established and managed the communications operations. Job involvement included: contributing to the editorial content of the 2 specialised magazines; market research - monitoring competitors, market studies on different business and economic issues and sectors, etc; media relations - liaison with the media, manning news conferences and press office during exhibitions, composing press releases, newsletters, brochures, wesbites, etc..

Contributed as a lead writer and Dubai correspondent for the weekly IT pages, winning several prominent media scoops in IT, telecommunications and other business sectors.

Starting in the Beirut head office, moved to Dubai Regional office first as a reporter, progressing to senior editor and assistant group marcom manager. Involved in planning, commissioning, and writing special issues and supplements (market research, editorial content); marketing – communications, supervising participation in exhibitions and sponsoring events, preparing field and readers’ questionnaires, organising raffle draws and investigating promotional opportunities