Sumin Yoon

• SEA Intern - Create new and optimize existing paid Google Ads campaigns, ad groups, and accounts - Support monitoring, managing and optimizing keyword bids, bidding strategies, budget caps, impression share, quality score, and other important metrics • PM Intern - Conduct research into new topics of interest to clients and ongoing projects - Support business development activities and communication with clients

• Membership Team 12.2016-04.2018 - Taskforce member of the project; constructing customer management and point reward system - Developed new strategic partnership with different industry leaders; Korean Air, Kyobo Book, 3 top tier banks • Marketing Team 12.2014-12.2016 - Executed comprehensive market analysis and draw out overall store marketing strategies - Planned on/offline communication strategies advertisement - Design and lead big events, including OPEN anniversary, SALE, Christmas and etc.

• Department: Marketing Team - Conducted market research in preparation of marketing strategy - Prepared monthly sales report

• Department: Planning and Business Development - Planned and executed ‘Best Korea Brands 2014’, the most important event of the company - Make Created marketing materials (brochure, gift, poster, etc.) - Managed press releases, liaisedwith PR agency, and monitored corporate events related news - Created bi-monthly magazine ‘Brand Letter’: done interviews and wrote articles - Translate corporate reports and news and managed homepage updates

Marketing - Branding