Sumita Ghosh

Currently working with key clients on strategic projects and marketing issues Consistently delivering high quality solutions, brand and consumer related insights & value to the client

Generated a revenue of $220K+ , a 30% growth in the first year adding 6 new clients Worked extensively with the largest Tobacco company in many European cities Developed innovative research methodologies and analysis resulting in a more streamlined conceptualization, sharp research design and more relevant strategic output Micro designed and delivered research and project management training modules for research managers

Led a wide variety of research projects including ethnographic interventions, new product development, brand launch, communication evaluation, brand equity and consumer profiling for global brands Provided actionable consumer insights to optimize marketing strategies to the clients across industries and geographies Led and coached a team of four research managers in all spheres of qualitative research and client management

Managed all aspects of the research function from planning to implementation of projects Conducted Group Discussions and Individual Depth Interviews for a range of clients and categories Compiled and made presentations of data to new and established clients

Managed the merchandising for the apparel category to achieve the revenue and profit goals Built seasonal merchandise plans determining product assortment, price, channel and communication Managed forecasting, demand planning and fulfillment for 500K+ units per year Collaborated with the marketing team across all brand initiatives and category positioning

Economics, Psychology