Sumita Ghosh
Angestellt, Account Manager, GfK SE
Nürnberg, Deutschland
Werdegang
Berufserfahrung von Sumita Ghosh
Bis heute 10 Jahre und 3 Monate, seit Juli 2014
Account Manager
GfK SE
Bis heute 12 Jahre und 10 Monate, seit Dez. 2011
Client Lead
IMRB International (WPP group)
Currently working with key clients on strategic projects and marketing issues Consistently delivering high quality solutions, brand and consumer related insights & value to the client
9 Monate, Okt. 2009 - Juni 2010
Group Business Director
IMRB International
Generated a revenue of $220K+ , a 30% growth in the first year adding 6 new clients Worked extensively with the largest Tobacco company in many European cities Developed innovative research methodologies and analysis resulting in a more streamlined conceptualization, sharp research design and more relevant strategic output Micro designed and delivered research and project management training modules for research managers
2 Jahre und 4 Monate, Juni 2007 - Sep. 2009
Insights Director
IMRB International (WPP group)
Led a wide variety of research projects including ethnographic interventions, new product development, brand launch, communication evaluation, brand equity and consumer profiling for global brands Provided actionable consumer insights to optimize marketing strategies to the clients across industries and geographies Led and coached a team of four research managers in all spheres of qualitative research and client management
3 Jahre und 1 Monat, Juni 2004 - Juni 2007
Senior Research Executive
Research International (TNS Global)
Managed all aspects of the research function from planning to implementation of projects Conducted Group Discussions and Individual Depth Interviews for a range of clients and categories Compiled and made presentations of data to new and established clients
Managed the merchandising for the apparel category to achieve the revenue and profit goals Built seasonal merchandise plans determining product assortment, price, channel and communication Managed forecasting, demand planning and fulfillment for 500K+ units per year Collaborated with the marketing team across all brand initiatives and category positioning
Ausbildung von Sumita Ghosh
2010 - 2011
Stanford Graduate School of Business
2 Jahre, Apr. 2001 - März 2003
Marketing
NIFT New Delhi. India
3 Jahre, Mai 1998 - Apr. 2001
Bachelor of Arts
Lucknow University
Economics, Psychology
Sprachen
Englisch
Fließend
Deutsch
Gut
Hindi
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Bengali
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