Sung Jin Lee

Led global business development for advanced smart-glass technologies across Europe, Asia and North America. • Developed strategic relationships with global Automotive OEMs and Tier 1 suppliers • Led RFQs, commercial negotiations and new business development • Drove PDLC/SPD smart-glass programs from concept toward serial production • Led cross-functional international customer programs • Developed costing strategies and identified new growth opportunities

Led strategic sales and key account management for Hyundai-Kia and Japanese OEM accounts across Europe. • Managed strategic accounts and new business development • Led RFQs, pricing, commercial negotiations and business acquisition • Built executive-level OEM customer relationships • Developed customer strategies and profitable growth opportunities • Managed profitability, contracts and key commercial activities

Managed strategic European OEM accounts and business development from RFQ through serial production. • Managed Hyundai/Kia, Hyundai MOBIS and Suzuki accounts across Europe • Led RFQs, pricing, commercial negotiations and new-model business acquisition • Drove cost optimization, engineering changes and VA/VE activities • Coordinated APQP and industrialization activities through SOP • Improved customer delivery performance from 89% to 93%

Progressed from Production Engineering into Sales & Key Account Management, combining technical and commercial expertise. • Managed Hyundai and Kia accounts and new business development • Led RFQs, pricing, negotiations and new-model business acquisition • Improved profitability through cost reduction and margin management • Introduced innovative glazing technologies, including the first HUD windshield application for Kia K9 in Korea • Applied Lean Manufacturing, Six Sigma and continuous improvement