Svetlana Doroshenko

- Product Owner ViMove - Viessmann’s international wellness and sustainability activation platform, achieving NPS above 70, driving brand engagement, community participation, and measurable brand & business impact across B2C and B2B segments. - Defined and executed global brand and marketing strategy, including roadmap planning, media optimization, budget governance, and KPI/OKR management for data-driven strategic decision-making.

- Led marketing, business development and pre-sales activities within a corporate innovation and digital transformation environment. - Developed brand, CRM, marketing automation, customer success and key account initiatives to strengthen positioning, client engagement and lead management, contributing to the onboarding of 50+ partner companies within 7 months.

- Served as Global Project Manager for Formula E Sponsorship Season 4, developing and executing an international 360° campaign to strengthen Viessmann’s innovation positioning. - Managed KPI-driven marketing execution, including budget planning, website/SEO, paid advertising, performance tracking, campaign ROI analysis and stakeholder coordination.

- Led international marketing planning and execution across key European and EMEA markets, ensuring consistent brand positioning and local market adaptation, contributing to a 1.5% market share increase within one year. - Supported go-to-market strategies for major launches across the UK, USA, DACH, Switzerland, France, advising local marketing teams on execution, performance tracking and ROI optimization.

- Led annual marketing strategy, planning and execution for Viessmann Ukraine, aligning brand, sales and partner activities with business growth objectives, resulting in a 4% increase in brand awareness. - Built the company’s digital marketing ecosystem in Ukraine, including social media, lead generation, SEO/SEA and website performance; managed alignment with sales, regional stakeholders and 300+ partners.