Mag. Svetlana Farkašová

• Conceptual processing and development of the new solutions in the area of Artificial Intelligence • Machine Learning focus on conversational AI - chatbot solutions, NLP • Research in the area of AI with focus on banking applications • Consulting CEE about network companies on AI solutions and support them with implementation and integration

• Support of market research activities and research projects from both internal resources and using services of research agencies • Designing marketing questionnaires and surveys, qualitative interviews • Statistical analysis in SPSS and R • Limesurvey tool • Interpretation of surveys and other researches • Acquisition and analysis of information and data from third party resources (Gartner, IDC, etc.) • Support of data profiling, data classification and other Market Intelligence-related tasks

Tutoring: Statistics, Parametric and non-parametric tests, IRT, multivariate/ logistic regression models, clustering, classification algorithms (SPSS, R, JASP) •Data visualization in R and R Shiny. • Research methodology •Conducting statistical analyses and their interpretation with financial, biological and social science data.

• Supporting recruitment activities of Talent Acquisition Department covering Central Europe region • Communication with recruiters and hiring managers • First point of contact for external candidates • Review of applicants, direct search, language assessment, pre-selection & pre-screening of candidates, organization of interviews, delivering feedback • Active participation in various projects (job fairs, local branding activities, university engagement) • Direct search & Job advertisements

• Conducting face-to-face surveys • Contacting individuals to be interviewed at home, place of business, or field location, by telephone, mail, or in person • Identify and report problems in obtaining valid data

Thesis: Sentiment analysis of employer branding on social media (LSTM Neural Networks in Tensorflow / Keras, Python) - Chancellor's Award for Outstanding Thesis Relevant subjects: Multivariate statistical analysis, Applied statistical analysis, Consumer Psychology

Statistics and Statistical Analysis Psychometrics Work and Organisational Psychology Social Psychology Thesis: The role of self-congruence in perception of the shape of logo and it's impact on the preference of logo.