Svetlana Jersova

Email Marketing, Market analysis, Brand Awareness, Channel strategy, Lead acquisition (tools: Google Analytics, Google AdWords, Facebook Ads, Hubspot)

• Key Account Management (frontline carriers from all over the world, multicultural approach) • Holding B2B meetings on top level with CEOs • Wholesale Business development (profit growth, enrichment of portfolio with valuable customers, finding its niche in very competitive and exhausted market) • PRS and VAS business development (adding credibility and usability) • Main achievements: contracts with China Mobile, Viber

• Key Account Management (PTTs, global market players, multicultural environment: Asia-Pacific, Middle East, North Africa, Europe, Russia, Latin America) • Wholesale business development from scratch to 1M minutes a day • Bringing expertise on risk management, wholesale business vision, strategy and niche • Making marketing plan for mobile application • Holding B2B meetings on top level with CEOs • Accounts’ examples: Telecom Italia Sparke, Korea Telecom

Relevant Courses: Marketing strategies; Globalization and Internationalization; Operations, Quality and Innovation Management; Leadership, Motivation and Team Management; Organisation and Strategy; Risk Management; Financial Management; HR Management; Products strategy and brand positioning.

Relevant Courses: Computer Networks Analysis and Design, Operating Systems, Databases, Digital Signal Processing, Compressing and Encoding Theory, Satellite and Microwave Systems, Object Oriented Programming, Optical Fibre Systems, Digital TV Technology, ISDN, Mobile Objects.