Swetha Raj

Managed lead generation, funnel performance, and sales pipeline optimization to improve conversion rates and revenue growth. Progressed 30+ deals from initial contact to closed-won status. Built KPI dashboards in Metabase to track leads, conversions, and revenue metrics. Leveraged HubSpot automation to streamline lead management, analyzed campaign and funnel performance, and collaborated with marketing and operations teams to improve lead quality and business outcomes.

Data-driven Operations Professional with experience managing multi-location operations across Germany and Scandinavia. Skilled in process optimization, KPI analysis, reporting, and cross-functional collaboration. Awarded Best Employee for Operational Excellence for improving efficiency and operational workflows. Experienced with Metabase, CRM systems, Slack, and Notion to drive data-informed decisions, streamline processes, and support scalable business growth.

Developed and maintained LabVIEW applications using object-oriented programming to enhance scalability and maintainability. Designed PLC-based automation solutions and supported software-hardware integration for industrial systems. Managed project workflows in Azure DevOps, performed testing, debugging, and optimization of control systems, and collaborated with cross-functional teams to deliver reliable automation solutions and improve development processes.

Evaluated AI-generated outputs for accuracy, relevance, and consistency while performing data annotation and classification tasks to improve machine learning models. Analyzed structured and unstructured datasets, identified errors and edge cases, and provided detailed feedback to enhance model performance. Maintained high data quality standards by following annotation guidelines and delivering accurate results in time-sensitive environments.

Analyzed e-commerce performance data, including traffic, conversions, customer behavior, and sales trends, to identify growth opportunities and support business decisions. Built KPI dashboards in Excel and Power BI, tracking conversion rates, CAC, revenue, and retention. Evaluated marketing campaigns, conducted funnel analysis, and delivered actionable insights. Cleaned and analyzed large datasets, improved data accuracy, identified process inefficiencies, and supported customer segmentation initiatives.