Sylvain MONCHY

-Brand plans (strategic vision, positioning) -Promotions (hard selling, consumer operations: brief, pitch, recommandation, activation) -Market research, following of competitors' activities, dashboards -Launches : MADRANGE/LE FOUE ranges (segments: boiled ham, terrines, culinary aids / channels: sales & self-service counters) -PL (Auchan, Carrefour) & export (Middle East, Switzerland, Germany, Spain) projects -Trade: wobblers, price strip, Sales support

- Management of two product ranges (11 products). - Product launches. Innovation / Renovation projects. - Coordination of Internet activities for the Bresso brand (bresso.de and coordination with CRM-Dept). - Promotional activities (for instance "40 Jahre Bresso) incl. Media-Bartering. - Market analysis and dashboards. Consumer tests for product development. - European Innovation Meetings - Brand coordinator for the Austrian market - Following of product quality. - People Management

- Launch of a new range of cheese specialties (3 SKUs), Range extension (1 SKU) - Display development - Internet : actualization, promotions, contests, renovation project - Budget Management - PR-communication / Campaign - Coordination of the Brunch brand acquisition to Unilever (april 2010) - Brand Relaunch - Internet activities - Market analysis - Preparation of the long term strategy of the brand and of associated innovation projects - European coordination Meetings - People management

- Studies for Unilever Brands : consumer tests, Internet soundings, Studies-E-mailing Campaigns - Activation : Targeted Reduction actions, Communication E-mailing Campaigns - Statistical Reporting

- Product Launch (1 SKU), Produkt Relaunch (1 SKU), Qualitative Studies (new Range), Renovation of all Nescafé Packs - Sampling leaflets development, National Print & Publireportage Campaigns - Internet Website : news, contests, new part (proposal and realization) about Coffee and Health - Sales Experience : Remodeling, transversal actions with Nestlé Cereals, Maggi and Chocolate (Dry food)

UNISG - Universität Sankt Gallen (CH) - Program "Master of Arts in Marketing Services and Communication Management" in German - 2006/2007